Discovery & Strategy

Our entire process begins with discovery. We dig deep to learn more about you, your business, and the goals you want to achieve with video content. Your video content needs to represent your brand in the most authentic way possible; as your video production partner, we address the following to create content that truly performs for you:

  • Goals and Key Initiatives
  • Marketing Content Calendar
  • Brand Identity and Guidelines
  • Options for Video Distribution
  • Budget
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Creative Development

Our in-house creative team includes artists, animators, writers, producers, and directors with a variety of innate skills. Whether using our own discovery data or partnering with a guiding force (like your CMO or agency partner) we’ll develop and implement a creative treatment worthy of your brand, including:

  • Concepting
  • Storyboarding
  • Plot Structure
  • Rendering or Moodboarding
  • Sourcing Stock Assets
product videos


Pre-production is the planning phase of the process that allows us to set your project up for success in production and post-production. We address the overall timeline for the project and all production details – including what’s listed below – so everything can run smoothly once we get on set!

  • Schedule and Shot List
  • Location or Studio Rental
  • Casting
  • Scripting
  • Set Design or Building
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Production is when we create, film, and capture all visual and audio assets for your final project. Our team has worked together for years on thousands of projects, so we’re a well-oiled video production machine! During your scheduled production time, our team is geared up and ready to roll on:

  • Camera Operation
  • Directing and Producing
  • Lighting and Audio Setup
  • Set Decoration and Prop Placement
  • Hair, Makeup, and Wardrobe Styling
  • Craft Services (Snacks are LIFE!)
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Once everything is filmed and recorded, we move into post-production where our team assembles all footage, audio files, and graphics to create your final edit. Post-production covers:

  • Editing
  • Color-Correction
  • Animation
  • Audio Cleanup or Mixing
  • Creating On-Screen Text and Graphics
  • Exporting to Proper Specs