Branded Content - Global Beer Network: Take Stiegl Outside
Grey Sky Films Logo
REQUEST A QUOTE
Grey Sky Films Logo

Speak With Us Now

BRANDED CONTENT
CORPORATE
ANIMATION
DIRECTOR MARK SERAO
Global Beer Network Take Stiegl Outside Directors Cut 45

Global Beer Network

Stiegl Beer is a very popular beverage in Europe, but when it comes to their US footprint, their notoriety was lacking. Enter: Grey Sky Films. After completing a campaign for another client of theirs, Chimay Beer, US distributor the Global Beer Network asked us to create social media promotional videos to bring their #stieglmoments and #takestiegloutside campaigns to life.

Since Stiegl is a lifestyle brand – and their Grapefruit Radler is most often enjoyed while outside, doing light sport activities ie: bike riding – we wanted to create branded pieces for their campaign that really showed off how and when someone might be drinking Stiegl. Fun fact – Radler means bicycle!
So we found a handful of actors and went into the woods to mimic a weekend getaway for the group. They hiked, biked, fished and kayaked, all while enjoying a refreshing Stiegl beer.

2 DAYS IN THE WOODS

Filming at the Crystal Springs Mountain-Top Resort in Vernon, NJ was fun, and a little scary. With the threat of hungry, ready-to-hibernate bears, extra-large wolf spiders, impending rain, and zero cell reception, we managed to transport a bus-load of NYC actors to the very top of Hamburg Mountain to enjoy some of Stiegl’s Grapefruit Radler, outside.

SOCIAL CONTENT

Working off their “Alpine Corona” brand identity, we created a series of vignettes for their Grapefruit Radler that worked as a single video and standalone pieces that spoke to the 24-30 Millennial generation.
These social videos were shared on Facebook and Instagram and needed to be both horizontally oriented (16×9) and square cut (1:1).

2 DAYS IN THE WOODS

Filming at the Crystal Springs Mountain-Top Resort in Vernon, NJ was fun, and a little scary. With the threat of hungry, ready-to-hibernate bears, extra-large wolf spiders, impending rain, and zero cell reception, we managed to transport a bus-load of NYC actors to the very top of Hamburg Mountain to enjoy some of Stiegl’s Grapefruit Radler, outside.

SOCIAL CONTENT

Working off their “Alpine Corona” brand identity, we created a series of vignettes for their Grapefruit Radler that worked as a single video and standalone pieces that spoke to the 24-30 Millennial generation.
These social videos were shared on Facebook and Instagram and needed to be both horizontally oriented (16×9) and square cut (1:1).
Global Beer Network Take Stiegl Outside IG Firepit
Global Beer Network Take Stiegl Outside IG Camping
Global Beer Network Take Stiegl Outside IG Kayaking
Grey Sky Films logo featuring a crescent moon, star, and swirling orange design inside a black circle with white stencil text.
REQUEST A QUOTE

Join Our Newsletter

Get the latest from Grey Sky Films