Ada Health
Case Study: Care Journey Video Campaign
Ada Health
Case Study
From initial insight to measurable outcomes, our case studies reveal how strategic storytelling and thoughtful production come together to achieve real results. Explore the creative process, challenges, and solutions behind campaigns that have elevated brands.
Care Journey
Video Campaign
96 Videos, 1 Mission: Raising Awareness for High-Risk COVID-19
Patients Ada Health’s mission is to make healthcare guidance accessible worldwide through their AI-powered app. In 2022, they developed an Eligibility Questionnaire to assess risk of progression to severe COVID-19 and connect high-risk individuals with treatment options via telehealth. To raise awareness in the U.S., they partnered with Grey Sky Films for a large-scale video campaign.
THE CREATIVE APPROACH
Inspired by Ada Lovelace — the pioneering mathematician and namesake of the brand — we brought “Ada” to life as a warm, compassionate guide. In each vignette, she appears to support individuals at risk: someone with diabetes, a senior, someone with COPD, and a caregiver for her elderly parent. She introduces them to the Eligibility Questionnaire and shows how it can help them access treatment quickly.
THE CHALLENGE
• Reach high-risk individuals with timely healthcare guidance
• Execute a large-scale campaign under a tight deadline
• Ensure cultural and language inclusivity
THE PRODUCTION
This was one of the largest campaigns Grey Sky Films has executed:
• 96 video deliverables including :30s, :15s, A/B CTA versions, Spanish-language adaptations, and social-first edits.
• 5 production days, with four custom-built sets designed to represent unique
life scenarios.
• Distinct wardrobe and styling for “Ada,” tied closely to brand identity.
• Remote voiceover sessions in multiple languages.
• Fast-track editing with rough cuts delivered during production week.
THE RESULTS
The campaign became the cornerstone of Ada Health’s omni-channel
awareness strategy:
• Videos ran on CTV, social, and digital platforms, ensuring wide reach
• Spanish-language versions broadened impact with diverse audiences
• A/B CTA testing provided actionable insights for future marketing
• Helped Ada strengthen visibility in the U.S. healthcare market and connect
Grey Sky Films delivered high-volume, high-quality content under intense
deadlines — ensuring Ada’s innovation reached those who needed it most.
INDUSTRY:
Healthcare, Digital Health, Technology
CONTENT TYPE:
Commercial Vignettes / Omni-Channel
Campaign
RESULT:
Awareness Growth, Market Visibility, Inclusive Reach
HIGHLIGHT:
Massive production of 96 deliverables across multiple formats and languages; campaign became cornerstone of Ada’s U.S. awareness strategy.
Watch the Spots!
COPD
Caregiver
Diabetic
Senior
Compilation
Why Choose Grey Sky Films?
We combine strategic thinking with cinematic storytelling to create videos that don’t just look great—but drive real results. Here’s what makes us different.
25+ Years Experience
Award-winning expertise you can trust
National & International
Serving clients across NJ, NY, PA, CT and beyond
Full-Service Production
End-to-end solutions from concept to delivery
Multi-Industry Specialists
Experts in Healthcare, Pharma, Industrial, Non-Profit and more
Real Clients, Real Reviews
Our Clients
Trusted by leading brands across industries
Ready To Start Your Project?
From initial concept to final delivery, we handle every step of the video production process—crafting powerful stories that captivate your audience, amplify your brand, and drive real results.
