Video Production in NYC: Finding the Best in the Industry
So you’ve been tasked with finding the best NYC video production company in the industry. This can be daunting, especially if it’s your first go at it. There are several things that make great video production companies stand out above the others. Here are some key aspects to look for.
This first step may seem like the obvious – but there are key questions to ask yourself when sifting through portfolios:
- Does the work look crisp and well produced?
- Do the videos tell a story succinctly?
- Are the videos captivating? Or are you wandering around from sample to sample?
- Is the sound clear?
- Is the work current?
Let’s say you’ve identified a company in the New York City area whose finished product is stellar. Great first step! Now, you’ve got to dig in to find out what kind of company is behind that great work.
Video testimonials are imperative. They will give you a really good feel for the strengths of a production company. You’ll be able to sense sincerity. Make a list of all the things you’re wishing your production company to be and then match that against the individuals and/or businesses in the video testimonials.
Chances are these folks will communicate points that you may not even have thought of which will help you greatly in the education process and ultimately the decision-making process.
A truly great New York City based video production company values the relationship with a prospective client. The best of the best are looking to get a clear understanding of their client’s business so that they can become a truly trusted resource. Impeccable communication is the first step in establishing a productive and lasting relationship. Process is critical – and understanding a video production company’s process is a must.
From the get go the video production company must help you understand what to expect – from the discovery process, through planning meetings, film day and through post production. Sometimes you will be able to find this information on a video production company’s website, but the best way to find out is through good, old-fashioned conversation.
It should be laid out in a way that you can completely understand it. In most cases you don’t know what you don’t know, and so it’s critical that your production company help you understand all there is to know.
Know your budget and talk to multiple companies. With video production, the lowest price doesn’t necessarily mean the best value. There are plenty of videographers out there, especially in NYC, but that doesn’t mean that they have the experience and technical, as well as marketing knowledge needed to create a powerful corporate video for your company.
By knowing your budget, a good video production company will be able to give you a realistic idea of what is or is not possible and guide you in the right direction to spend your money efficiently and effectively.
In summary, the four key things to look for when identifying the best New York City based production companies are compelling and engaging portfolios, communication that exceeds your expectations, well-rounded video testimonials that give you a close-up view of what it’s like to work with a particular production company, and knowing your budget.
If you follow these simple suggestions, the cream will automatically rise to the top and it will be easy to identify the best in the industry.