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A Look Back: Over the River and Through the Snow

A Look Back: Over the River and Through the Snow

As we approach our 15th Anniversary, we’re taking a look back at some of our most memorable productions. Today, the guys look back on a particular video production across the river in NY that was filled with challenges that made the project extra thrilling…while the weather made it extra chilling!

Fathom Communications created Optimum Set Up Showdown as a unique educational program to help viewers understand their services in a more entertaining way.  They created a reality game show featuring two families from the NYC area, who would compete in various games to set up or use their Optimum cable or internet services!

Grey Sky Films joined on as the crew to film, direct, and edit this fast-paced show. As luck would have it, the northeast was destined to be hit by one of the largest snow storms of the season.  Facing an impending major snow storm, flight cancellations, and super-icy conditions, our crew buckled down with the team at Fathom to stay one step ahead of each obstacle and create Optimum Set Up Showdown!

Mark Serao


Director / Producer

About The Author

Brands Mark Has Worked With

Mark’s love and passion for photography started at a very young age. His father had built a darkroom in the basement of their house and for a young Mark, the spark was ignited. He saw the magic of watching a simple piece of photo paper transform into an image right in front of his eyes and he was hooked. Right then and there he decided he needed to be involved in that creative world somehow. Not knowing exactly where or how to break into the industry after graduating William Paterson University of New Jersey, Mark felt the best approach would be to start his own production company.

Professionally, Mark has spent the last 20+ years as a co-founder of Grey Sky Films and has directed thousands of videos. He feels lucky to have had the privilege to work with agencies and clients such as Entennmann’s, Chimay, Global Beer Network, Gatorade, Propel, HTC, LG, Prudential, SONY, Optimum, Ashley Furniture, Post Foods, D’Artagnan,PSE&G and so many more.

Mark’s work has taken him around the world to so many awe-inspiring places and has placed him in every situation imaginable.

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