Video has always been an effective tool for businesses to use for training employees, for advertising via commercials and media buys, and for recording important events. Today, video has evolved to become so much more immersive and necessary for achieving your main business objectives. It’s a crucial tool for developing marketing strategies, no matter how large or small your business.

What Are the Benefits of Video Marketing?

Facebook’s Engineering Director, Srinivas Narayanan said, “If a picture is worth a thousand words, a video is a library.” And if that’s the case, why wouldn’t you take advantage of the opportunity to provide information to your target audience and customers in one engaging, entertaining format? But beyond hoping your target audience will enjoy and engage with your content, you need to have a strategic goals in mind when developing your video marketing content.

video marketing

The power of video marketing is immense: 54% of consumers want to see more video content from brands and businesses they support. Companies that use video as part of their marketing strategy have a 27% higher clickthrough rate (CTR) and a 35% higher conversion rate than those that don’t.

How Does Video Perform vs. Other Types of Content?

It’s clear that internet users are going to continue to seek out more video content from brands and businesses. According to a HubSpot Global Preference Research Report, 50% of consumers want to see videos from brands — more than any other type of content. Video is the clear champion on social media, and when stacked up against text and images, video still wins. Video content keeps visitors on your site for longer and keeps them more engaged than any other kind of content. In fact, the average user spends 88% more time on websites that have video content compared to those that don’t.

Not only is video more engaging, but it’s also the best medium for communicating information that your visitors retain long after they’ve left your site. When both text and video are available on a webpage, 72% of people say they prefer to learn about the available products and services from video; product videos, demos, and explainer content are all effective types of video for educating visitors and potential customers. 

How Performance Driven Video Can Help

So, clearly, video is a must-have for business to incorporate into their marketing strategies. At Grey Sky Films, we’ve worked with businesses of all shapes and sizes. We love helping clients see real, measurable results from their video content. We created our Performance Driven Video (PDV) Package to be an all-in-one, go-to solution for businesses looking to build up their video marketing efforts.

PDV Package

While our PDV Package is great for businesses just getting started with video marketing, it’s also an ideal solution for creating ongoing content. We can help you continuously leverage your footage from the original shoot, or we can add to your content library by filming new footage throughout the year. And to make sure your video performs, we can develop a campaign through our YouTube Distribution service to target your ideal audience and get your content great exposure and views.

So, why wait? Get started with the PDV Package today!