Nutricia is a nutritional pharmaceutical company that creates foods and supplements for people with rare nutritional disorders like the inability to digest certain proteins (PKU). For many people, the disorders are so rare that they never meet anyone else with the same condition and it can often times feel very isolating. Parents who have children with the disorder struggle to find foods that the whole family can eat, and patients often times drift from the restrictive diet and struggle to get back on it.
Nutricia created a community where patients and parents can connect and share stories and recipes, and try the Nutricia food and supplement products. They asked Grey Sky Films to create an animated video to help introduce the app community, and to highlight some of it’s most unique features and benefits.