Prudential Financial offers 401k savings to many of their large corporate clients, which is a huge benefit to those corporate employees. We created a video campaign for Prudential, aimed at those employees to educate them on how they can make small changes to save big for retirement. The ultimate goal was to show how quickly the savings can add up, demonstrate the value of making contributions and keeping and to encourage those employees to keep their money in the 401k’s.
In each of the videos within this series, we crafted creative that would be easy for the home-doer, the “DIY-er”. Whether it’s swapping home-made pizza for delivery, or making your morning cuppa-joe at home, these savings add up fast!