Together, with Fish.Eye Design, a photography and food styling duo, we created a YouTube show called Salt. Style. Shoot., bringing together our love for food, photography, video and all things yummy and delicious. This first season was filmed over the course of several months and was released in 2-week increments, every other Thursday – premiering at 7 pm on a selected date.
The collaboration began when we first met Annie and Natalie on a shoot for a client of ours. Their love for each other (besties!) and bubbly personalities are infectious, and we just knew we had to share that with the world. Because what they do is so unique to the industry, we wanted the show to be a mix of educational content, and entertainment. Their fun to watch, and you can learn something new! With Natalie’s classically training culinary background, and Annie’s photography mastery, they’re able to translate their professional expertise and make it look easy and do-able for the home viewer/cook/novice photographer. Plus, they know how to make food look GOOD.
The first season of Salt. Style. Shoot. consists of eight episodes all around ten minutes each. We cut trailers for each to promote on Youtube and Facebook, as well as super short teasers for Instagram TV and Stories. The ladies of Fish.Eye followed up each episode with the final food shot and the recipe.