Our client, FocusedTS, created a safer and more efficient way to remove railroad spikes. Ordinarily the spikes are removed by pure manpower using crowbars and hydraulic drills. The team at FocusedTS knew there was a better way. The product, called SpikeEase, eliminates the need for crowbars and hydraulic presses. It instead uses a light, handheld and batter operated drill.
Additionally we created a series of fifteen social and micro-edits that focused on all the features and benefits of the new SpikeEase tool. These were filmed in two different locations in Northern New Jersey – Rockaway, and Roxbury.
