Why Training Videos Are a Must-Have for Your Business

Why Training Videos Are a Must-Have for Your Business

Let’s face it, keeping your team in the loop and well-trained can be a real challenge, especially when employees are working in different locations, working different shifts or you’re experiencing growth or employee turnover. That’s where training videos come into play, and honestly, they’re a game changer for any business looking to step up its training game. Here’s the rundown on why they’re so crucial.

1. Enhanced Retention and Comprehension

Humans are wired to process information most effectively when all the senses are engaged. While we don’t have ‘smell-o-vision’ quite yet, we can use other senses jointly to help our brains process information for maximum retention and comprehension. Pairing audio with visuals, graphics or text helps the brain to remember the information better. It’s like when you remember a movie scene much easier than a stark page from a textbook.

2. Learn Anywhere, Anytime

One of the biggest advantages of training videos is that you can scale them up easily. You make a video once, and everyone in the company can watch it, no matter where they are. They can pause, rewind, and rewatch on whatever device works best for them, making it super convenient to fit into any schedule.

3. Save Some Cash

Sure, making great training videos may have upfront costs, but think about the money you’ll save in the long run. You’ll reduce hefty fees for venues, travel, or printing loads of materials. Plus, once you’ve got that video, it’s yours to keep reusing. 

4. Keep It Consistent

Remember the game of telephone? What starts out as one message turns into something totally different by the end? Training videos keep your message consistent. Everyone gets the same information, in the same way, which means no mixed messages about what you’re looking to convey.

5. Make It Fun and Interactive

Today’s training videos are anything but boring. They can be interactive, with quizzes, clickable links, and can even have scenarios where you can choose what happens next. It makes learning not only more engaging but also lets everyone apply what they’ve learned right away.

6. Measurable

Implemented into a learning management system (LMS) training videos are super effective and can help HR keep track of the onboarding progress. Most LMS platforms provide video hosting for content such as lectures, software tutorials, demonstrations, do’s and don’ts, how-to’s, explainer and animated videos, presentations, whiteboard animations or even interviews from thought leaders. 

7. Cater to Everyone

People learn in different ways—some like to watch, some like to listen, some like to read along with the transcript. Take it a step further and develop your training videos to reach audiences of different cultures using captions or a voice over in a different language. Make the learning experience custom for everyone on the team. Your employees will thank you for it.

8. Boost Morale and Engagement

Using video shows that you’re serious about keeping everyone informed and skilled up, which can really boost team morale. Plus, the flexibility and user-friendliness of video learning makes your team happier and more likely to engage with the material on their terms.

Wrap-Up

Training videos are more than just a nice-to-have; they’re essential for modern businesses. They help your team learn better and faster, save you money, and keep everyone on the same page. So why not give it a shot? Partner with an experienced video production company who can help you plan your next roll out of training videos. Done right, watch your team’s efficiency and morale soar.

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