How film helps a brand get seen
Why brands use film
A film can show a product, a team, or a place faster than a page of text. People remember a face and a story.
A 2023 Wyzowl report said 86% of businesses use film as a marketing tool, and 93% of marketers who use it call it important. The same report said film marketers get more leads and more brand awareness.
What to measure
Look at views, how long people watch, shares, clicks, and calls. Those numbers tell you if the film did the job.
How we make it
We start with the goal. Then we write, shoot, and edit. You see a cut before the film is finished.
Grey Sky Films does this for brands in New Jersey and New York, from the first call through the files you post.
Where it should run
Put the film on your site, on YouTube, and in social ads. Use a short cut for social and a longer cut for the page.
About The Author
Mark Serao
Brands Mark Has Worked With
Mark’s love and passion for photography started at a very young age. His father had built a darkroom in the basement of their house and for a young Mark, the spark was ignited. He saw the magic of watching a simple piece of photo paper transform into an image right in front of his eyes and he was hooked. Right then and there he decided he needed to be involved in that creative world somehow. Not knowing exactly where or how to break into the industry after graduating William Paterson University of New Jersey, Mark felt the best approach would be to start his own production company.
Professionally, Mark has spent the last 20+ years as a co-founder of Grey Sky Films and has directed thousands of videos. He feels lucky to have had the privilege to work with agencies and clients such as Entennmann’s, Chimay, Global Beer Network, Gatorade, Propel, HTC, LG, Prudential, SONY, Optimum, Ashley Furniture, Post Foods, D’Artagnan, PSE&G and so many more.
Mark’s work has taken him around the world to so many awe-inspiring places and has placed him in every situation imaginable.
