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A Look Back: Taking Video Production To New Heights

A Look Back: Taking Video Production To New Heights

PSE&G had us take to the skies to document the air-crane helicopters that were used to minimize environmental impact of the Susquehanna-Roseland Electric Reliability Project.  In the final video in our ‘Look Back’ series, Chris and Mark talk about the excitement and adventure of this challenging shoot:

About This Shoot

Our team underwent rigorous safety training, and stood by on-call awaiting safe flight conditions.  As soon as the pilots could give their thumbs-up on flight-worthy weather, our crew was ready to spring into action and take to the skies. In this video you’ll see some footage of a helicopter directly overhead, descending toward the ground. For this shot, Matt was operating the camera and recalls finally having to make the leap from a standing position to the ground, just to hold onto the camera. The camera tripod had to swiftly be swung around to the ground with him, as he layed flat to hold the camera steady. As you can see, the intensity of the hurricane-like winds is shown in that shot! You’ll also see a shot where Mark is filming, and you can tell how close to the edge of the helicopter door he is perched.   Strapped in safely, but with enough slack to hang at the edge of the door, Mark kept his hands on the camera as his entire body weight leaned over the open door of the helicopter to film the 45 mile stretch of the line.

Watch More!

If you enjoyed this ‘Look Back’, check out the first four videos in this series here: Ep 1: Our Very First Video ProductionEp 2: We Built Grey Sky Films on Rock ‘n RollEp 3: Across the Country and Around the WorldEp 4: Over the River and Through the Snow      
Mark Serao


Director / Producer

About The Author

Brands Mark Has Worked With

Mark’s love and passion for photography started at a very young age. His father had built a darkroom in the basement of their house and for a young Mark, the spark was ignited. He saw the magic of watching a simple piece of photo paper transform into an image right in front of his eyes and he was hooked. Right then and there he decided he needed to be involved in that creative world somehow. Not knowing exactly where or how to break into the industry after graduating William Paterson University of New Jersey, Mark felt the best approach would be to start his own production company.

Professionally, Mark has spent the last 20+ years as a co-founder of Grey Sky Films and has directed thousands of videos. He feels lucky to have had the privilege to work with agencies and clients such as Entennmann’s, Chimay, Global Beer Network, Gatorade, Propel, HTC, LG, Prudential, SONY, Optimum, Ashley Furniture, Post Foods, D’Artagnan,PSE&G and so many more.

Mark’s work has taken him around the world to so many awe-inspiring places and has placed him in every situation imaginable.

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