The Community FoodBank of New Jersey works with volunteers, donors and a variety of partners to help fight hunger and poverty in NJ. The FoodBank educates, empowers and seeks long-term solutions through a variety of programs and with support from community members.
While nearly one million people in NJ struggle with hunger, there are many who don’t know what this struggle is like and how they can help. Video storytelling is a powerful way for the FoodBank to show the impact made by donations and volunteer actions.
This year, in time for Giving Tuesday, the FoodBank contacted us to create engaging video content that focused on its volunteer community. Storytelling with video allows them to show what life would be like for many men, women and children without the help of the FoodBank’s volunteers and donors.Real Stories From Real People
We produced a series of testimonial-style videos with the FoodBank to share the stories of those positively impacted by the organization’s efforts and to demonstrate the power of volunteering. Video storytelling is a great way to reach viewers online, and videos are the most engaging and sharable content on social media. The FoodBank’s Facebook page is the perfect place for distributing these videos, where they can be viewed and shared by others.
This video featuring FoodBank Production Manager Daryl Walker was recently picked up by Ebony.com and shared on their website and social channels to an audience of close to 1.2 million viewers! Video like this is the most engaging and impactful way to help viewers understand issues on a deeper level. Video is informative, but also emotionally compelling.
“We are thrilled with the outcome of the video testimonials produced by the Grey Sky team. They understood our goals, which are to raise awareness about the issue of hunger and encourage people to give back — and they helped us capture just that. The videos show the essence of hunger and how vital the FoodBank is for hundreds of thousands of food-insecure children, seniors and families throughout New Jersey.”
-Nadine Rosenbaum-Lehrer, Director of Development & Gifts
Click here to learn more about the Community FoodBank of New Jersey and how you can contribute to help hungry families in our state this holiday season and year-round!
