[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]There’s no doubt that video can make a great and positive impact on your digital and mobile marketing. Video is the most powerful and effective way to educate, engage and inform – by conveying your message with sensory-rich visuals and audio.
While video can be used in numerous different ways across all different kinds of platforms, one of the strongest ways to leverage video is via social media, specifically Facebook.
Facebook has become the most popular social media platform in the world, and these are just some of the reasons why Facebook videos are an absolute must-have for any businesses video content marketing strategy:
Video content is a great way to increase the exposure of your brand. This is because with just two seconds of visuals, people can take in the essence of your brand image more than they can with two seconds of exposure to written text.
Video is superior at capturing attention and holding it for a longer amount of time. Video viewers are also more likely to retain information they take in by watching video than written content through video.
And finally, videos are more likely to be shared, which helps to increase exposure even more. Here are more reasons why Facebook videos are so beneficial for increasing brand exposure and generating brand awareness:
1. Reach a larger audience
Facebook is the biggest social media platform in the world. As of the beginning of 2017, there were more than 1.86 billion monthly users, with roughly 1.23 billion people logging on to Facebook on a daily basis.
That’s too big of an audience to ignore. Not to mention that five new Facebook profiles are created every second. If you’re trying to reach your target audience, odds are Facebook can do the job.
2. Take advantage of social sharing
When you post Facebook videos, not only do you expose them to a bigger audience, but you also allow your viewers to increase your brand exposure by liking, commenting or sharing your Facebook videos.
For instance, if you have ten followers, then posting Facebook videos will give you a good chance at reaching those ten followers. If one of those followers has 500 friends and they share your Facebook videos on their timeline, there’s now a chance that up to 500 of their friends will see it – and so on and so on.
3. Use targeted advertising
Although posting Facebook videos gives you a great chance at reaching your followers and potentially others in their social circles, it’s not automatic. Meaning, if you post a video, they may not see it – especially if they follow 50 other businesses and have a thousand friends that fill up their timelines.
Basically, there’s always a risk that your Facebook videos will fall on deaf ears – especially if you post it at the wrong time of the day, when your followers are not on Facebook. To avoid this risk, you can use targeted advertising by investing in Facebook Ads.
This allows you to target specific demographics and even behaviors in order to ensure that your Facebook videos actually reach your target audience. You can also alter your budget and the time period that you want your videos to run.
4. Go viral
Almost all videos that go viral do so through the use of Facebook. To go viral is to be shared at such a rapid pace that hundreds of thousands of people end up sharing your video through Facebook and even other social channels.
This often even results in major websites linking to your video. Going viral is the holy grail for content marketing – but it’s not something you can strive to achieve through strategy, it has to happen organically – and Facebook’s enormous user base makes it the best platform to achieve it on.
Strengthen Your Brand Identity
Although Facebook videos are an excellent way to increase your brand awareness, they are also extremely effective in helping strengthen your brand identity.
In fact, you could argue that strengthening your brand identity will as a result, help make it easier to generate brand awareness. The following are some of the ways that Facebook videos can help to bolster your brand identity:
1. Establish yourself as a brand authority
By regularly posting Facebook videos that are informative and relevant to not just your audience but to your brand, you’ll help build a reputation as a thought leader.
The stronger your brand authority becomes through Facebook, the more regular views and shares your Facebook videos will receive whenever you post them. By building such a reputation, you will build brand trust.
2. Increase engagement with your brand
Facebook is a social media site, which means that people are on there to be social. Facebook videos help to drive social actions because people can like, share and comment on them.
Whenever someone comments on a Facebook video, you can engage with them directly. By engaging through your Facebook videos in such a way, you can foster a relationship with your followers, which is vital to building trust in your brand.
3. Increase conversions
The trust that you generate by building your brand authority and engaging with followers through your Facebook videos will make it much easier to increase conversions. In fact, many businesses use Facebook videos as a means to driving traffic back to their websites and capturing leads.
If you’re planning on implementing a video strategy into your content marketing campaign, make sure that you plan for Facebook videos. Of course, this will be much more effective if your Facebook video content is of high quality. To ensure you produce high quality Facebook videos, consider working with a video production agency.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_raw_js]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[/vc_raw_js][/vc_column][/vc_row]
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Mark Serao, Co-founder and Director of Production at Grey Sky Films, has had an eye on brand building from an early age. Inspired by the music industry and how record companies use a grassroots marketing strategy to build their artists/brands, Mark set out to apply those same fundamentals to the business community. Since 2001, Grey Sky Films has worked with businesses, both large and small, to increase market share by producing compelling video that evokes emotion and subsequently creates more sales opportunities.