Implementing a video marketing strategy can be greatly beneficial to the growth of your business. Studies have shown that consumers engage more with video (and prefer it!) compared to any other type of content.
People are more likely to watch an entire video than they are to read an entire written piece of content. Moreover, they are able to retain information better if it came from a video. Getting the most out of video marketing strategy means leveraging all the types of video that can be used for many different purposes, across your entire organization.
A professional video production company will be able to help you create a comprehensive video marketing strategy that does just this. The following are just some of the different ways that you could be using video in various aspects of your organization:
1. Keep Your Employees Informed via Company Announcements
Keeping everyone in your company informed about what’s going on is essential in keeping your employees engaged and productive. Employee productivity benefits from making staff feel like they are connected, in-the-know, and that they play a meaningful part in your company’s goals.
Information is power that helps keep everyone focused on the same overarching goals, message and company culture. Weekly, monthly or quarterly video newsletters can be an effective way to keep employees informed. Employees are more likely to watch a short video rather than read a lengthy email – and it takes less time!
2. Create Educational Resources to Further Develop Employee Skills
Giving your employees the resources they need to further develop their skills and knowledge can only benefit your business. These videos can be simple how-to videos or detailed tutorials for job-related tasks or procedures.
They can also be thorough guides for safety, compliance or human resources policies. Not only can these videos help to improve your employees’ skills, but they can be used by employees to freshen up on subjects and tasks that they may be familiar with but haven’t performed in a while.
Create a full library of videos, properly organized and easy for your employees to access, and a simple program for employees to follow so that they tap into these resources. You can also keep your employees up to date on any new video resources that you develop via your company newsletter.
3. Help New Employees Hit the Ground Running
New employees may be highly qualified for the positions they are filling, but that doesn’t mean that they will be able to hit the ground running without your help! Remember, different companies have different ways of working.
One of your new employees may be an absolute star, but they may start off slowly as they attempt to adjust to your company’s way of doing things.
Creating videos that help introduce new employees to the workplace, such as video tours of the company grounds and detailed videos of your company’s workflow, can be hugely beneficial to the on-boarding process. Not only will you get them integrated into your company quicker, but it will help them feel more comfortable in their new role as well.
4. Improve the SEO of Your Website
Video can have a big impact on SEO (search engine optimization). Google pays attention to the fact that people prefer watching videos over reading written content and will rank your web pages accordingly.
Not to mention that YouTube, the biggest video hosting platform on the Internet, is also the second biggest search engine behind Google. Because of this, you’ll want to make sure you create video content to post on your website.
If you optimize your videos using relevant keywords, Google will have an easier time identifying the content, which will help increase your search engine ranking. Other ranking factors Google takes into account include external links and social signals.
The purpose of increasing your ranking is to generate more web traffic. To keep your SEO ranking up, you’ll want to regularly post new video content. Types of videos that can help with SEO include videos about the company, product demonstrations, interviews, tutorials and more.
5. Increase Brand Awareness
A good video marketing strategy will help to spread awareness of your brand. One way to do this is through the use of video content on your website to help improve SEO.
However, posting video content on social media is also a great way to improve exposure. But remember that you’re not just restricted to online marketing.
Conventional video marketing such as running video commercials on local or national TV works well also. In fact, you can use cross-marketing by running commercials on TV that urge viewers to visit your website or to follow you on one of your social media pages to help further boost your company’s brand awareness.
6. Generate More Leads
While increasing web traffic and brand exposure are all important strategies, in the end, the video content you create has to be of high quality. Good videos help keep viewers interested and engaged.
They’ll also be more likely to sign up for your newsletter if they trust your brand. You can even use video content as an incentive for signing up by offering longer form video series as a free download.
These are just a few different ways that an organization wide video marketing strategy can help to benefit your business. Keep in mind that there are many other ways to leverage video across your organization such as recording web chats for company purposes or using it for employee candidate interviews!
A professional video production company will be able to help you flesh out an effective video marketing strategy to address all of your needs and will be able to help you to create a variety of different types of videos.
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Mark Serao, Co-founder and Director of Production at Grey Sky Films, has had an eye on brand building from an early age. Inspired by the music industry and how record companies use a grassroots marketing strategy to build their artists/brands, Mark set out to apply those same fundamentals to the business community. Since 2001, Grey Sky Films has worked with businesses, both large and small, to increase market share by producing compelling video that evokes emotion and subsequently creates more sales opportunities.