[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]We recently partnered with The DSM Group, a marketing and advertising agency in NJ,  to produce video for a campaign they designed for their client, Smolin CPA firm.

This campaign was designed to break down the stereotypes that are typically associated with accountants. Rather than talk about Estate Tax Planning, Business Valuations or the many other services Smolin offers, the campaign and videos are focused on the young talent at the company.

Check out just one of the many team videos we produced for Smolin in partnership with The DSM Group:[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_raw_js]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[/vc_raw_js][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]

How Video is Leveraged within a Campaign

Professionally produced videos like these are extremely effective at establishing personal connection, increasing the time that visitors stay on your website, and enhancing brand perception. All of this is essential to nurturing a site visitor’s interest in becoming a customer.

The DSM Group knew exactly how to leverage these assets, and created unique landing pages to feature Smolin’s Rising Stars.

Each of the team members unique pages allows viewers to learn more by watching their bio video, and submit contact information via capture forms on each of the pages.

Running One Efficient Shoot

The campaign also utilized photography on the website landing page, on billboards throughout Bergen and Monmouth counties, as well as posters on the train platforms in Summit, MetroPark and Secaucus Junction. The DSM Group brought in photographer Erik Rank to photograph the talented Smolin team in tandem with the video shoot.

[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_raw_js]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[/vc_raw_js][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]

How The Production Translates to the Video

At Grey Sky Films, we believe a production environment needs to be positive, efficient, respectful and fun!  So this is what we always try to cultivate.  We feel that these values translate to the success of the shoot and the end product.

Working with the team from The DSM Group only amplified these values, helping to put the on-camera talent at ease so we could capture their winning personalities.

[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_raw_js]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[/vc_raw_js][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Video is so effective at attracting, educating, and nurturing prospective clients but is its most successful when used as a strategic component of a complete campaign that has been designed to produce measurable results.

Video footage can be multi-purposed to produce a variety of content pieces, such as:

• Commercials for TV and web
• Videos for a website landing page
• Short edits for easy social sharing or ads
• Still images for headers or social posts
• A Facebook cover video or other background video

With the power of video, you can complement and boost the strategic goals of any sales or marketing campaign, similar to how The DSM Group designed this campaign for Smolin.

[/vc_column_text][/vc_column][/vc_row][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][/vc_column]