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Grey Sky Films and Diagnostica Stago, Inc. Collaborate on a Patient Story Video

A Very Special Patient Story Video

Late last year we were approached by Diagnostica Stago, Inc., an international leader in the in vitro diagnostics industry dedicated to understanding hemostasis and thrombosis conditions. They’re mission is to provide biologists and clinicians with reliable, high-performing systems to prevent, understand, diagnose, treat and understand blood disorders. They were eager to share that mission with the world by way of a patient story video. Because of the COVID-19 pandemic, we initially met April via a virtual call, and her story connected with us. She was diagnosed with a rare blood disorder called antiphospholipid syndrome, or APS after two miscarriages, a blood clot in her leg, and stroke. APS, also known as “sticky blood” is an autoimmune disorder where your immune system mistakenly attacks normal proteins in the blood. It can cause blood clots, miscarriages or stillbirths, chronic headaches, dementia, seizures and more. Stago sought to share April’s story with the world to give a name to what others may be going through, and to educate patients to ask for the testing required to diagnose this disorder. In many cases, doctors won’t think to test for APS until at least three miscarriages. Stago seeks to change this by educating the public through April’s story and providing clinicians with the appropriate equipment for this testing. Fortunately, the weather was beautiful and crisp in October 2020 and we were able to film April, her husband and daughter Aviana in and around their home in Morris County, New Jersey, our own backyard. We were honored to be a part of sharing April’s story and Stago’s mission with the world through this patient story video.

About The Author

Mark Serao

Brands Mark Has Worked With

Mark’s love and passion for photography started at a very young age. His father had built a darkroom in the basement of their house and for a young Mark, the spark was ignited. He saw the magic of watching a simple piece of photo paper transform into an image right in front of his eyes and he was hooked. Right then and there he decided he needed to be involved in that creative world somehow. Not knowing exactly where or how to break into the industry after graduating William Paterson University of New Jersey, Mark felt the best approach would be to start his own production company.

Professionally, Mark has spent the last 20+ years as a co-founder of Grey Sky Films and has directed thousands of videos. He feels lucky to have had the privilege to work with agencies and clients such as Entennmann’s, Chimay, Global Beer Network, Gatorade, Propel, HTC, LG, Prudential, SONY, Optimum, Ashley Furniture, Post Foods, D’Artagnan, PSE&G and so many more.

Mark’s work has taken him around the world to so many awe-inspiring places and has placed him in every situation imaginable.

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