If you’re looking to create a video or film, one of the very first questions you may have for production companies in NYC is: “What will my video production cost?” Totally understandable. I mean, why invest further time into an idea if it doesn’t fit your budget, right?
Asking for an immediate quote on video production without further discussion is like asking, “How much is a car?” Well, just like video production, cars and their features vary tremendously and can be customized to your budget. Would you like a base model Honda, or a customized Ferrari? Oh, you want the Ferrari 458 Speciale in Rosso Corsa red, with the yellow brake calipers? You got it!
….nice taste by the way.
A discussion with an expert video production agency will help determine what type of video you may need, and what it may cost. As you begin seeking quotes for your new project, consider these three things that production companies in NYC will want to know in order to quote your next video production:
1. Why Are You Seeking Video Production?
There is no doubt that video production is a must-have for businesses and brands, and everyone from business owners to marketers should be making use of video to enhance their sales, marketing and operations. This general question, “Why are you seeking video production?” is meant to find specific answers to the following:
- What goals are you trying to achieve? Are you trying to increase sales of a product or service? Increase brand awareness? Raise funding for product development or for charity?
- What is the end-use or application of the video? Will it be posted on your website or social media? Shared with a targeted audience via email? Or, will it be played at an annual conference one time only?
- Who is the intended audience for this video? Are they business professionals in your industry? Buyers? Trainees? Or, are they single moms in their mid-30’s who live a healthy lifestyle?
Providing very specific answers to these types of questions will help your video production agency advise on types of videos to create and ways of executing them.
2. What Concepts Do You Have in Mind, If Any?
Aside from knowing what you’d like your video to achieve, it is also helpful to explain any concepts or ideas for content you may have in mind. Perhaps you’ve thought of a fun concept, but haven’t figured out how to make the concept provide the results you desire. Or, you may know what you want to achieve but have no concept of what the video content should be in order to achieve it.
If you have a concept in mind, a video production agency can help refine it into a plan ready for execution. They’ll be able to advise on your idea and estimate the amount of hours needed for filming and editing, the crew members that will be needed, as well as costs related to props, talent, music, graphic assets and anything else your project may need to be successful.
If you don’t have a concept, a video production agency can help develop one for you. It’s always beneficial to trust the experts, and this can give them some freedom to develop concepts that match your strategy and your budget.
3. What Budget Do You Have In Mind?
It’s understandable that if you’ve never had a video produced before that you don’t even know what to start. It’s like “Which came first? The chicken-or-the-egg?” You might be asking “How much does it cost?” while your production company is asking, “What’s your budget?” …And round and round you go!
It’s a common fear that if we offer a number we’re willing to pay that we’ll either be taken advantage of, or even limited in some way. But if you’ve done some research on reliable video production agencies and have met with or spoken to a representative, hopefully you’ve found someone you feel comfortable moving forward with. There’s not much further you can go without disclosing at least a range for your project’s budget.
I recommend sharing your budget range and concerns with a video production agency up-front, so that it can be taken into consideration as you continue to work through your strategy or concept ideas.
An expert video production agency will guide you in discussing your goals, strategy, concepts and budget. They will then present a proposal that recaps the concepts and methods of execution they recommend, as well as a breakdown of costs that meet the budget range you’ve discussed.
While you may be apprehensive about the time and effort it can take to get an estimate, reviewing the details above is the very best way to reach a realistic understanding of what your desired video production may cost.
The best thing about this is that by the time you receive a proposal you will have learned so much about production and your video production agency that you will have a full understanding of the costs that are presented to you, and you will have been an active part of getting to that number. You’ll be able to move forward with extreme confidence in your own video production project!