Featured Client: Product Videos for Skone Cosmetics
We recently worked with beauty brand Skone Cosmetics to produce a professional-quality, high-energy suite of branded product videos. Like most modern marketers, the marketing team behind Skone knows that product videos add multiple levels of value to a brand, such as:
Support and enhancement of brand image, recall and recognition.
Improvement of organic rank in search engine result pages (SERPs).
Considerable increase to conversions and product sales.
In addition to the benefits product videos generate online, they also help communicate the overall brand image and quality. Style elements like music, lighting, editing style, pacing, and on-screen text and color schemes help product videos to immediately set the tone of the brand and resonate with viewers.
Behind The Scenes of the Production
To support the company’s brand image and marketing, these videos needed to be professional and modern, with a high-energy, rockin’ vibe!
To make sure we achieved this, we styled and capture diverse shots of the models and the product. This gives the editors many options, so they can create a rich end-product full of movement and visual impact.
Product Videos That POP on all Platforms
Viewers can often be in different mindsets, depending on where they’re viewing the video. For example, viewers are in a more passive browsing mindset on social media platforms like Facebook, so it’s essential to create impactful visuals that capture attention within the first split-second of the video.
Videos viewed on YouTube or at the point-of-sale (company’s website or online store, or a third-party site like Amazon) are often discovered because the viewer was actively searching and shopping. So their purchase intent is higher to begin with!
Next, it’s important to provide the information that supports buyer consideration. On-screen text callouts communicate the features and benefits of a product, and do so without requiring audio.
An efficient way to use your product videos effectively on different platforms is to have your video production team produce videos that work across all. Or, have them produce slightly different versions for each.
It’s worth it to make these minor changes while they’re already editing; It’s a simple, strategic approach that can drastically improve your content’s effectiveness.
Mark’s love and passion for photography started at a very young age. His father had built a darkroom in the basement of their house and for a young Mark, the spark was ignited. He saw the magic of watching a simple piece of photo paper transform into an image right in front of his eyes and he was hooked. Right then and there he decided he needed to be involved in that creative world somehow. Not knowing exactly where or how to break into the industry after graduating William Paterson University of New Jersey, Mark felt the best approach would be to start his own production company.
Professionally, Mark has spent the last 20+ years as a co-founder of Grey Sky Films and has directed thousands of videos. He feels lucky to have had the privilege to work with agencies and clients such asEntennmann’s, Chimay, Global Beer Network, Gatorade, Propel, HTC, LG, Prudential, SONY, Optimum, Ashley Furniture, Post Foods, D’Artagnan,PSE&G and so many more.
Mark’s workhas taken him around the world to so many awe-inspiring places and has placed him in every situation imaginable.
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