One of the advantages of having access to a video production company is that the video content you create doesn’t always have to be for marketing purposes. For example, a good production company will be able to help you create a customized training video production to help educate your employees. The following are 12 ways that you can use a training video production to educate your employees:
It doesn’t matter how much previous experience your newly hired employees have, they are going to need some time to adjust to a new environment and a new way of doing things. Although you’re not going to be able to create videos for each specific position (doing so would be time consuming and not very cost-effective), you can create videos that serve as basic introductions to your company, such as company tours, organizational overviews and introductions to your company culture.
2. Provide new employees with basic information
Every company has a different way of doing things, from the way they schedule meetings to the way they sign emails. These are skills that all of your employees will pick up within a few months on the job. However, as basic as those skills may seem, new employees are going to have to adjust to your company’s way of doing things. Videos that provide an overview on such basic information can help new employees get a handle on things much quicker.
3. Create product or service demonstrations for your employees
Believe it or not, but the employees of some companies sell products or services that they themselves are not familiar with. Make sure that your employees have an understanding of how your products and services work by providing them with product or service demonstration videos. This is especially helpful for products or services that are a bit complicated to understand, such as tech or software products.
4. Provide front-line training
Front-line employees, which refers to your customer service and retail employees, also act as the face of your business. Unfortunately, this is also where the most turnover occurs. New front-line employees often start anytime and anywhere without much guidance except for that of their local manager. Using training video production can help you provide a more consistent training experience to all of your front-line employees.
5. Provide sales training
Not only can a training video production help to get new sales team members familiar with your sales process and policies, but it also allows you to share new information or changes in sales policy to sales personnel who may not all be in the same place. Videos allow them to receive training while they are on the road for their job, making it a more efficient way to provide additional training and support.
6. Provide compliance training to all your employees
Every one of your employees needs to undergo compliance training in order to learn the laws, regulations and company policies that apply to their position. Using video to cover all compliance issues, such as sexual harassment laws and emergency procedures, is not only an effective way to train all your employees, but has also proven to be an effective way to engage them. This in turn not only reduces the regulatory and legal risk of your company, but also fosters a positive corporate culture.
7. Teach employees about your company’s organizational silos
Every company has organizational silos (or pyramids) within their company structure. While company management may understand where the organizational chart overlaps and where it doesn’t, new employees most likely won’t. If your employees don’t understand what it is their colleagues are doing, it’s going to make collaboration between teams much less likely or effective. Use videos to educate your employees about the organizational silos within your company.
8. Reinforce inter-personal policies
Having actors play out various interactions between two employees, or between customers and employees, is a great way to educate people about real world situations and the best way to handle them. A video will increase attention and retention of some very important policies, compared to a written text policy guide.
9. Provide consistent messaging for crisis management
One of the most important things following a major issue or crisis in the business is to share information and instructions to all employees in a clear and consistent way. Rather than “playing telephone”, minimize the risk of important instructions being degraded as they’re passed along, and broadcast a video to your entire organization.
10. Provide guidance for new management
Proper management training is a must to keep your employees happy, productive and properly trained. Because managers are often pressed for time, you can make training videos specifically for newly hired managers that they can view on their own schedule.
11. Preserve your company’s institutional knowledge
Many of your employees and teams are going to gain helpful knowledge on the job. This knowledge can include how your supply chain is organized, how your leads are processed through your CRM (Customer Relationship Management) system or how your individual teams manage their respective data. However, because employees come and go, you may end up losing some of this knowledge if you don’t capture it. You can use video to document your institutional knowledge so that when employees leave your company, you don’t lose any helpful information.
12. Preserve information shared at meetings
All kinds of ideas and important information can be revealed during a meeting. If you don’t record this information, it could end up being lost forever. Some ideas, which may have been revealed by employees during brainstorming sessions, may be overlooked during the actual meeting. You can discover these ideas if you are able to play back the meeting later. By filming your meetings, you not only have a record of what occurred but you’ll also preserve information and ideas that you can use to potentially improve your business.
There are many ways that you can leverage the use of video to benefit your company – and they don’t all have to be for marketing purposes. As you can see, there are a lot of ways that you can use a training video production to educate, develop and manage your employees.
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Mark Serao, Co-founder and Director of Production at Grey Sky Films, has had an eye on brand building from an early age. Inspired by the music industry and how record companies use a grassroots marketing strategy to build their artists/brands, Mark set out to apply those same fundamentals to the business community. Since 2001, Grey Sky Films has worked with businesses, both large and small, to increase market share by producing compelling video that evokes emotion and subsequently creates more sales opportunities.