Financial service companies often neglect to market their business in the same way that many other businesses do – especially businesses that sell physical products to their customers. After all, nothing could be more different from a financial service than a pair of sneakers.
It’s even difficult to compare financial services to other services, such as roofing or plumbing services. But the thing is, that doesn’t mean that the inbound marketing strategies that these businesses are using can’t be effective for a financial service company as well.
Inbound marketing can be extremely effective for a financial service company, especially when it comes to strategies like video marketing. As a financial service company, you should strongly consider working with a professional video agency in order to produce video content for your website and social media pages.
Here are seven reasons why:
1. Video content will help bring in more website traffic
Many experts agree: video content can make a bigger impact on the amount of web traffic your site receives than written blog content. Numerous studies have shown that video content is much more likely to rank on the first page of Google’s search results than written content.
After all, Google owns YouTube, which is a video platform they leverage to provide relevant and useful search results. Video content is also known for being much more shareable than any other form of content.
Viewers are more likely to share videos on their social media pages, which can help direct even more online traffic toward your website.
2. Video content will help boost brand awareness
People are simply more willing to watch a short video than they are to read a long blog post. This means that when you post videos to your social media pages, your followers will be more likely to watch them – and in turn, comment, like or share them.
The more interaction there is, the more exposure your video has. This is, in fact, how successful video content ends up going viral.
3. Video content can help establish your financial services company as an authority
Video content that shows professional production value while being helpful and informative will help to boost your reputation as an authority within the financial services industry. If you regularly produce such video content, your viewers will come back time and time again.
Other financial-related sites may begin linking to your videos as well, thereby boosting your authority even more. Authority is extremely important.
It positions your financial service company as a reputable business that can be trusted. Potential leads will be much more willing to sign up to an email list or contact you in some manner if they feel that they can trust you.
A video agency can help you produce regular video content all while retaining a consistently high quality in order to help you establish yourself as an industry authority.
4. Video gives your company a more engaging personality
To many people, subject matter concerning financial services can be a little drab and boring. Not to mention that financial service providers, such as banks and insurance companies, can often come off as faceless corporations.
The use of video allows you to use actual people with personalities to convey information. Viewers can relate to this and it helps give your company a richer image and personality, ultimately bringing your brand to life. The more that viewers can relate to your business, the more willing they are to engage and try out your services.
5. Video makes it easier to inform audiences about financial services
Financial services encapsulate a lot of different financial businesses, from banks and insurance companies to investment funds and financial management services. While many people understand some of the basics involving these services, few are fully educated.
Video content is an excellent way to inform audiences about what your financial services are and how they can help your audience. Video is one of the most effective ways to achieve this because it’s much easier for people to pay attention to a video than attempt to read through written content.
The visual component of video makes it easier for audiences to understand as well which can in turn spark interest and excitement. Overall, studies have shown that the average person retains around 95 percent of video content three days after viewing it, whereas they only retain 10 percent of written content that they’ve read.
6. A video agency will make your videos look professional
Creating your own video content is certainly possible in-house, but generally speaking, most businesses don’t have the proper equipment or experience to make it look good and be effective. Creating your own videos can be very time consuming, and purchasing equipment that will make it look more professional can be quite costly.
A professional video agency has all of the latest video production tools, including HD cameras, high quality lenses, proper lighting and sound equipment, editing equipment and much more. They also have the experience and trained experts on staff, making the production process simpler and smoother!
7. A video agency can help you to create a variety of videos
Good video agencies have experience working with all kinds of clients, including financial services companies. They know what kinds of video content will be effective at achieving your specific marketing goals.
They also have the ability to create a wide variety of videos depending on your needs, from interviews and events to tutorials and product demos.
The professional video content that a video agency will help you create can go a long way in attracting new customers, informing your audience about your services, positioning your company as an authority and nurturing your support and sales offerings. Now, that’s something you can take to the bank!