No matter how big or small your business is, content marketing is an absolute necessity. Content is the basis for most modern-day marketing strategies, and to ignore it could be a huge disservice your brand. Content ranges from photos, to interviews and more, but nothing is as effective as video content.
How Businesses Are Using Video Content
Video content is everywhere, and brands are using it in many ways: Video content can be created for YouTube viewers and shared to Facebook to catch the eyes of those seeking something to watch.
Separate video content can be tailored for professional audiences on LinkedIn. Businesses are also catering to viewers with short attention spans and quickly-scrolling thumbs by using micro-video content on Instagram and Snapchat, and re-purposing these short videos for use in online ads!
Considering how important video content is to all businesses these days, and how abundant it is, you’ll want to make sure that yours is high quality! This means it needs to look good, be engaging, and be executed with your specific goals, and intended channels of distribution (YouTube vs Snapchat and so on), in mind.
If this already feels overwhelming to you, don’t worry you’re not alone! Running a successful video marketing strategy and producing top quality content is a challenge many businesses and brands face, and the best solution is to enlist a video production company.
A video production company has the experience to help you create powerful video content. Let’s take a further look at six benefits that you will find in working with a professional video production company in New Jersey.
1. They Will Be Your Guide
A video production company that has years of experience working with businesses to creating video content will be able to step right in and understand how to formulate a video marketing strategy, or follow along with a strategy you already have.
Without a seasoned video production company, you’re likely to go through a lot of trial and error to see what will and won’t work, or to find a team that knows what they’re doing and can work efficiently.
Whether you’re well-versed in creating a video marketing strategy, or it’s completely new to you, there are immeasurable benefits to working with a video production company that knows the process inside and out, and can handle the inevitable challenges or changes that come their way. They will be able to guide you from start to finish with ease and confidence.
2. They Can Create Ongoing Video Content
One of the general rules of content marketing is that you have to be consistent. Publish a piece of content randomly once a month is less effective than building an audience by publishing ongoing content on a regular basis.
This can be a challenge when it comes to video content should you be attempting to create it in-house, because it requires experienced and available staff to develop content ideas, and execute the planning, producing, filming, editing and distribution in a swift, repeated fashion.
A professional video production company has the team, resources, and experience to run like a well-oiled machine and put out high quality video content on a regular basis. This ensures that you meet deadlines, post your videos consistently, and can effectively build your brand.
3. You’ll Get Professional Quality Video
Quality is important. Anyone can create a basic video with a smartphone (complete with poor lighting and echoing sound), but not everyone can put out truly professional quality content. Many businesses often don’t realize what it takes to create a professional looking video until they attempt to film one themselves.
Professionals use high quality cameras and lenses, and they properly light each shot to capture the best clarity, depth and creative look for the video. They use professional audio recording devices to ensure the sound is crisp and clear.
The value of these details cannot be under-estimated! Even if your audience isn’t full of video experts, people still pick up on these differences. They can get distracted or annoyed by poor sound quality, or become disinterested in boring or ineffective visuals.
4. You’ll Benefit from Their Experience and Skill
I touched on this above, but really can’t stress this idea too strongly: Filming a video may seem easy, but TRUST ME – time, planning, experience and a skilled crew are essential to producing quality video efficiently and effectively.
A video production company will have a team of professional producers, camera operators, writers, directors, editors, sound technicians and more – all of whom are skilled at using their particular equipment or software. Beyond skill, experience is invaluable.
Video productions involve a ton of different moving parts, and it’s inevitable that changes or challenges to the initial plan emerge or evolve. An experienced crew already knows this and knows how to turn on a time, create an effective solution, or adapt to a new plan.
5. They Can Help You Save Money
Working with a video production company means, first of all, that you won’t have to invest in your own production and post-production equipment, which also costs money to store, maintain and update.
You also wouldn’t need to hire a full in-house production team, and spend the time finding or accumulating experienced and skilled team members that prove to work together effectively.
A video production company will have access to equipment, and will already have a team, as well as established processes that use time efficiently.
6. They Will Be Your Partner
Whenever bringing on someone new, like a new hire, it can take months or years for them to truly understand the full workings of their position or of their department or company. Onboarding employees is an investment in time and resources that is designed to pay off over time.
When you work with an established video production company, they should be interested in forming a true partnership with you, knowing that the better they understand your business or position and your goals, the more that learning curve of working together will pay off over time. Seek out a video production company that aims to become your true partner, not just a vendor.
As you can see, working with a video production company will not only help you create the most professional, effective video content, it will make the entire process of executing a content marketing strategy enjoyable and successful.