Stephen Covey, author of the book “The 7 Habits of Highly Effective People” once said, “Life is not accumulation, it is about contribution.”
With his inspiration in mind, I explain the 7 habits of highly effective video production companies in NY, and how they can contribute to the quality of your company’s video production. Read on as I adapt Covey’s original “7 Habits” and relate these traits specifically to video production companies.
1. They Are Proactive
A highly effective video production company has a ‘can do’ attitude. They realize that they are creating this video not just for you, but with you. It’s a process that you will need to partner in, and as the experts they will be ready and willing to lead the way.
They are thinking ahead, troubleshooting, anticipating possible challenges or concerns, and coming to you with ideas and solutions.
2. They Begin with the End in Mind
One of the first questions your video production company should ask you is “How will this video be used?” By knowing the purpose of the video and how it will be implemented, a NY video production company will be able to help you better craft your message and tell your story.
By being able to clearly envision what the final product will be, your video production company will know what it will take to make it a reality.
3. They Put First Things First
Any NY video production company that has been around for a while, has learned how to manage time well and prioritize. They can focus in on the tasks at hand, and know how to guide the project, and uphold the most important aspects or variables.
They not only know how to create a high quality video, but how to do it efficiently and effectively. They will work with you to understand your priorities and know what needs to be done to make it happen.
4. They Think Win-Win
You want a video production company that thinks of you not as a client, but as a partner. Your success is their success, so they are going to want to help you, not just ‘yes’ you. They are not worried about who is right, they are worried about what is right, and they truly want your video to be a success.
5. They Seek First to Understand Then to be Understood
Communication is a key part of being a highly effective video production company in NY. They will ask questions, a lot of questions, and genuinely seek to understand your company, your business, your challenges, and your goals.
This knowledge will help them to create the best video possible for your company, and will be a solution to your challenges, and help you achieve your goals.
6. They Synergize
Teamwork! They are the experts in their field, but they understand that you are the expert in your field. An effective video production company knows that while they may be able to make the video look and sound amazing, they need to collaborate with you, the client, to make sure that the content is equally as amazing.
Video production companies don’t typically specialize in one particular industry, so when it comes to knowing the particulars of a certain industry, lingo, terminology, etc., they lean on the client for their guidance.
7. They Sharpen the Saw
For a video production company to be truly effective, they need to be passionate about what they do. They need to grow, evolve, stay informed on current trends, and understand the marketing world. Look at samples of their work. Is it fresh? Is it creative?
Talk to the people at the company. Are they passionate about what they do? Are they focused on learning and continuously improving? Look for a company that is going to bring their passion to your project and be committed to creating an exceptional video for your company.
