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Trends in video viewership are ever-changing, especially when there are so many different ways to consume content these days. Viewers are consuming video on mobile phones, tablets, desktops, within apps or on social media platforms…the list goes on!
The accessibility for video content has helped businesses and professionals leverage the incredible benefits of video for a wide variety of marketing efforts, from building brand awareness, to increasing sales, to nurturing ongoing relationships with loyal customers.
While shorter videos are known to be a powerful asset for capturing attention, building brand awareness and engaging new website viewers, long form videos are also proving to be a massive asset for deeper engagement.
Read on to learn more about long form video content, and how a video production company can help you develop long form content ideas for your business.
What is Long Form Content?
“Long form” video content actually means anything over a few minutes. A 10-minute mini-documentary, a 5-minute behind-the-scenes feature, or a 15-minute interview series….
These are types of videos that are meaningful to your die-hard consumers and fans, and you should never forget about creating content that engages them.
How Long Form Videos Are Used By Businesses
All kinds of businesses make use of long form video content to engage on a deeper level with their audience, by sharing complete stories that echo the culture, benefits and impact of the brand, its products and services.
Video engages viewers by telling incredible stories, and every business that serves customers can find a story to tell.
Think about interesting stories that relate to your businesses, including:
- Solving customer’s problems
- Challenges and triumphs of customers or the company
- Having a unique, or successful company culture
- Supporting charities and important causes
- Important environmental practices or standards
How A Video Production Company Can Help
Without the help of video production experts, it can be tough to make a longer video that holds people’s attention and remains engaging throughout.
The great thing about video is that it is so powerful and can suck someone in, when it’s done right! To do it right, you need footage that is well composed, well lit and a variety of footage to work with.
You also want to make sure the sound is high-quality, with a skilled mix of dialogue and music or background sounds. And finally, it takes editing to keep a longer video interesting and engaging.
An expert video production company will be equipped create this type of video. They can offer all the necessary services, such as:
- Scheduling & Coordinating
- Editing and more.
A professional video production company and their team of editors will know exactly how to craft a story out of footage, and their producers and camera operators will know what kind of footage is useful in crafting the story, especially if they also have experience in working with businesses and agencies using professional marketing strategies.
Regardless of whether you have an exact concept for the video or not, a video production company can help develop concepts that are appropriate for accomplishing business goals.