Producing video that’s fit to represent your business or brand can be a considerable investment in both time and money. But, when well executed, your video content can be your greatest asset in driving sales, online traffic, social engagement and much more.
Working with a video production company offers you a whole slew of benefits, starting with the fact that they have the experience to lead the way and help you navigate the process with confidence.
There are an innumerable amount of things to be managed, and potential obstacles that can occur throughout the production process. So, here we sum them up in three simple categories of things a video production company will think of that you won’t:
Many new clients come to us to create a video because they want to achieve one specific goal, or they want to have a presence in one area. For example, they want to demonstrate a product, or they just want to have a YouTube video, a Facebook video and so on.
But, as long as you’re putting all of that time and effort into filming valuable footage, why not leverage it to the fullest? A video production company can and should identify various strategic ways to use the video content that is produced with their expert services. They can do this by leading you through a discovery process to understand your professional goals.
In addition to evaluating goals for video content’s end-use, a video production company can also look at all of the ways video can be shared (aka distributed) by your company:
On YouTube, Facebook or other social media platforms
At a trade show or presentation
As a video press release or newsletter
and much more.
By looking at the big picture and complete strategy, a video production company can make your investment of time and more efficient and effective.
2. The Small Details
Video leaves an impression on viewers, delivered by more than just the words that are spoken in a script. We assess so much about other people within the first few seconds of meeting them, based on their size, clothing style, the way they speak, even the way they move.
Professional quality to the video itself can also make a huge difference. Having a professional-looking video can increase the number of people who even take interest and start watching it.
Every visual or creative element in a video contributes to the overall message and impression received by the viewer. Elements like:
Casting – Age, demographic, on-screen appearance, script delivery and range.
Wardrobe – Cleanliness, lifestyle or brand color representation.
Video Quality – HD? What shooting style will be used?
Props and Location – Do they reflect the right lifestyle or demographic?
Lighting – Does it set the right mood and look realistic?
Music and Sound Effects – Do they blend well with the visuals and not distract?
So, while you might be content to focus on the general visual outline of a video and the actual script, these above points are just some of the small details a video production company won’t overlook.
3. Everything In-Between
Now, what I really mean by “everything in-between” is that a video production company will have the ability to actually carry all of the above facts, pieces or outlines of information through the entire video production process successfully.
Like any production or large project, the video production process always comes with unexpected challenges or obstacles, and an experienced team will know how to pivot and work within the framework you have both established in planning.
A video production company can confront any challenges with a positive attitude and a wealth of ideas on how to accomplish what is needed. It’s worth it to invest in experts who work like a well-oiled machine, who know what they’re doing, and can think of everything …so that you don’t have to!
Mark Serao, Co-founder and Director of Production at Grey Sky Films, has had an eye on brand building from an early age. Inspired by the music industry and how record companies use a grassroots marketing strategy to build their artists/brands, Mark set out to apply those same fundamentals to the business community. Since 2001, Grey Sky Films has worked with businesses, both large and small, to increase market share by producing compelling video that evokes emotion and subsequently creates more sales opportunities.