[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Online marketing and video hosting platforms have given businesses of all sizes the ability to leverage video for powerful brand promotion. While video was once reserved for television commercials or basic training libraries, and seemed to be only attainable for big-budget companies, it is now a rich medium that can be used in many different ways.
In the past, small business owners and marketers have neglected the use of video because of the misconception that video is only effective in traditional marketing arenas, such as on national TV channels, and that otherwise video offers no ROI or justifiable marketing value.
But, on the contrary, video content has proven to be a valuable asset for brand promotion across all types of platforms with considerable inherent value in promoting a brand.
6 Ways Video Content Enhances Brand Promotion
Brand promotion is vital to small businesses in NJ. Larger businesses and established brands may have more resources with which to market their products and services.
Small business and brands need to actively focus on brand promotion (in addition to the promotion of their products or services), and leverage brand recognition and image as an asset that attracts and retains customers. Here’s how video can help!
1. Video enhances local SEO
Local SEO is important for small businesses, not only in New Jersey, but everywhere! By improving your local SEO, you make it faster and easier for people in your area to find you. Video can help improve SEO by serving as an online representation of your brand.
By using keywords and search terms (like the name of your city or county) in the titles and descriptions, your video can be more easily recognized by search engines, which benefits your online presence. Video is also more likely to be liked, commented on and shared on social media, which can help earn more local traffic.
It’s also worth noting that video is extremely beneficial in reaching mobile audiences, who are an important part of local SEO (people often perform local searches on their mobile devices when they are out and about).
2. Video is an effective way to deliver a message
An important part of brand promotion is informing your audience what it is your brand actually does. Video allows you to do this better than any other type of content.
You can create videos that demonstrate how your products or services work, and maximize engagement with your online audience.
3. Video visuals help establish your brand identity
As described above, “delivering a message” can mean explaining a service, demonstrating a product, or even telling the story of your company’s history. But, in addition to the scripted words of your message, there are visual elements that communicate even more.
One of the benefits of video is that you can showcase your brand’s personality in a variety of ways. Visual elements can range from the type of lighting, style of graphics or fonts, settings, wardrobe and actors or on-screen personalities. All of these details represent your brand identity, and your video reinforces that brand image you put out into the world.
4. Video can help you build your brand authority
By creating video content that is helpful and informative for your target audience, you’ll help to build your brand’s authority. A reputation for creating informative, high quality content that is relative to your brand will help earn your brand a strong reputation for being knowledgeable as well as help make it much easier to build trust among consumers.
As your brand authority grows, so will awareness for your brand. More people will begin linking to your videos, resulting in more exposure. Other websites will begin linking to your videos as well due to your reliable reputation.
5. Video can help you improve engagement
Keeping your audience engaged is important because it means your message is being delivered effectively, is more likely to be retained, but also helps to keep your brand at the top of their mind.
Videos are much more engaging than text content, and viewers are more likely to comment on them or share them as well, which means they can help nurture discussion and involvement.
6. Video can help build anticipation
Short form videos that are between 10 and 30 seconds long can be useful in building anticipation for a store opening, store event or product reveal. By creating anticipation, you help make your brand more memorable.
Using a Professional Video Production Company
Video production is not always something that can be achieved easily. While some basic videos can be created with basic cameras and even smartphones, the most engaging and professional-looking videos that really perform need to be professionally filmed and edited.
Depending on the type of content that would benefit your business the most, you may need help from a professional video production company. Here’s where they can benefit your small business:
They have all the right equipment
Yes, you can shoot videos on your phone but they won’t always look good. In fact a majority of the time they do not look good and do not flow well.
They are poorly lit and the sound echoes, and without good editing they are quite boring. These factors can be detrimental to your brand image, making you seem unprofessional, novice, unpolished and more.
Using professional equipment, and experienced crew members to operate them, is the surefire way to produce high-quality videos. This equipment is extremely expensive to buy, rent, maintain and upgrade, but professional companies own their own or know exactly what to rent, which saves you time and money.
Their team already knows exactly what to do
Producing high-quality video requires professional camera, lighting, sound and editing equipment. It is completely beneficial to trust the operation of these items to experienced and talented crew members.
Even the most basic of video productions should employ a director/producer, a camera operator and one or two assistants to help with equipment and other functions. Larger productions may require more specialists like specialized camera operators, grips, audio engineers, additional editors, colorists and more.
A video production company already has an experienced team and network of professionals that not only know how to produce quality videos, but also know how to work together to tend to all the details and run like a well-oiled machine.
Here at Grey Sky Films, we offer our VidDuo package specifically for small New Jersey businesses looking to build their brand image. The VidDuo package allows our experienced team and proven process for success to be utilized by small businesses to produce valuable video content.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_raw_js]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[/vc_raw_js][/vc_column][/vc_row]