[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]We have so many different platforms available to us for sharing video content: from websites, to video hosting platforms, to social media platforms. This has helped businesses and professionals leverage the incredible benefits of video for a wide variety of marketing efforts.
While shorter videos are known to be a powerful asset for capturing attention, building brand awareness and engaging new website viewers, long form videos are also proving to be a massive asset for deep engagement. In fact, long form content now makes up the majority of what is consumed across every screen, including TV’s, computers, tablets and smartphones.
Read on to learn more about long form video content, and how film production companies can help you develop long form content ideas for your business.
What is Long Form Content?
Obviously long form content means content that is longer, not shorter. This means written blogs that are over 2,000 words, and videos that are in excess of 10 minutes.
Examples of long form video content that is of value to businesses and brands can include longer instructional or training videos, but can also include interviews and exploratory pieces, mini-documentaries as well as a scripted series.
How Long Form Videos Are Used By Businesses
How Long Form Videos Are Used By BusinessesAll kinds of businesses make use of long form video content to engage on a deeper level with their audience, by sharing complete stories that echo the culture, benefits and impact of the brand, its products and services.
Once your target demographic becomes aware of your company and what it has to offer, they are ripe for consuming more content that resonates with them. Here are some examples of some long form videos produced by a variety of brands:[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]
REI Presents: Within Reach
This video resonates with active women, as part of REI’s Force of Nature initiative to make the outdoors the world’s largest level playing field.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_raw_js]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGLU5zQnFCMjFSUG8lMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd2Z1bGxzY3JlZW4lM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_js][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]
BMW’s Bringing back a 24 year old BMW 3 Series for scrapping?
Part of BMW’s stories to connect with auto lovers.
[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_raw_js]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGUEY5emhzVk9hdGslMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd2Z1bGxzY3JlZW4lM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_js][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]
AMEX’s Spent: Looking For Change (Full Documentary)
A full 40-minute documentary film about the nearly 70 million Americans locked out of traditional financial services, and the beginnings of a movement for hope and change.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_raw_js]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGcFRkOVoybkNqTTAlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd2Z1bGxzY3JlZW4lM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_js][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]
What If I Don’t Have a Globally Recognized, Exciting Brand?
Not every business is as exciting or globally-recognized as the above companies, but video engages viewers by telling incredible stories, and every business that serves customers can find a story to tell.
Think about interesting stories that relate to your businesses, including:
- Solving customer’s problems
- Challenges and triumphs of customers or the company
- Having a unique, or successful company culture
- Supporting charities and important causes
- Important environmental practices or standards
How Film Production Companies Can Help
Film production companies are equipped create this type of video content by using film and documentary style techniques. Film Production Companies can offer all the necessary services, such as:
- Scripting
- Casting
- Producing
- Scheduling & Coordinating
- Filming
- Editing and more
They know how to craft a story out of footage, and they know what kind of footage is useful in crafting the story, especially if they also have experience in working with businesses and agencies using professional marketing strategies.
Regardless of whether you have an exact concept for the video or not, a film production companies with vast experience can help develop concepts that are appropriate for accomplishing business goals.
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