Video production is no small feat, and it can make even the most video-savvy corporate marketer wonder if the investment of time, effort and cost are all worth it. If you’re reading this blog, chances are you’re wondering how beneficial video production can be for your NJ business.
I’m here to tell you that using corporate video production is totally worth your while. Video offers benefits in SEO, efficiency, communication, and sales, like no other single marketing tool can!
Here are 8 ways that corporate video can benefit your NJ business:
1. It Helps You Stand Out From Your Competition
Using video on your company’s website and social media pages is a chance to really strut your stuff, and show potential buyers why your company is better than it’s many competitors. A branded overview video gives you the opportunity to show what’s so special about your company, and what distinguishes you from other companies in your industry.
Video also differentiates your business by simply showing that you had the drive and the means to create a professional looking video in the first place. Using a well-produced corporate video demonstrates that your company is able to stay relevant and always put its best foot forward.
2. It Keeps Viewers On Your Site Longer
People want information and they want it fast. Websites that are cluttered with text, graphics, and images can drive viewers away in search of an easier, more succinct way to get the information they need. Video helps you convey a great amount of information, without all of the visual mess.
Video also keeps viewers on your page for longer amounts of time, with the average user spending 88% more time on a website with video. The longer a potential buyer stays on your website, the more they will learn about your company, increasing your chances of converting them into a paying customer or client.
3. It’s An SEO Superstar
Investing in a corporate video will increase the chances that your company will be found online in organic search results. According to a recent report published by Brightcove, adding video to a landing page makes it 53% more likely to show up on the first page of Google search results.
Don’t forget: YouTube is the second largest search engine on the web (Second only to its owner: Google) beating out old standards like Yahoo and Bing. Why? Because people are consuming video as a more effective way to answer their search queries.
4. It’s Your Top Salesperson!
While videos certainly help your company be found and look impressive, video also helps when it comes time for your prospective buyers to make that final purchasing decision. Shoppers who watch online video are 1.8 times more likely to make a purchase than non-viewers. Also, retailers who use video have seen over a 40% increase in sales! Use video to demonstrate and highlight your products or services, and prompt them to take action.
5. It’s a Trust-Builder
Your product or service offerings may be top notch, but the true secret to converting potential business to written business is that people are much more likely to buy from those that they know, like and trust. Personal bio videos, or Meet the Team videos, are a great way to give potential clients a sense of trust before they even walk through your door.
6. It Shows Off Your Street Cred
Speaking of building trust, nothing increases your credibility with potential customers like testimonial videos. Testimonial videos are one of the most effective ways to engage viewers and build trust in your services or product offerings.
Let’s face it, any good copywriter can pen a glowing review to be used on your website. Testimonial videos from real customers can offer your prospective buyers an inside look at the experience they will have if they use your company or product. Seeing and hearing others tell their story about how your company solved a problem is powerful in a way that written text could never be!
7. It Communicates Repeatedly And Consistently
Video is an excellent tool for making information easily digestible and more easily retained by your audience. It’s also a great way to eliminate repetitive conversations or costly live training courses. For example, maybe you have some new compliance guidelines or other training tips that need to be widely communicated, and will continue to need communicating in the future, but you don’t have the staff or budget available for ongoing live training courses.
By creating videos to address these needs, you can eliminate the need for time, staff, training and support, and simply provide access to an online video library. Use video to break down a step-by-step process or to answer common questions to help your audience understand information and important directions.
8. It Gives The 411…Fast!
Depending on your industry, it may be important to get up to date information out to your clients as quickly as possible. Short, informative videos are an easy and relatively fast way to help you get pertinent information out to your audience.
Sharing these videos on social media and other platforms can help establish you as a thought leader in your industry, creating even more credibility for your company, while helping to support existing sales and marketing efforts.
There are a lot of ways corporate video production can be used throughout your company to achieve a wide variety of communication, sales, or marketing goals. After all, another key benefit of video is that it can be multi-purposed, and the use of a single video can provide numerous benefits at once!
The best way to decide which of these benefits to reap first is to talk through your corporate goals, initiatives, and yearly events with an expert video production agency.