Corporate videos have become an effective way to keep employees, business partners, clients and potential clients up to date on all kinds of news and information regarding your business. Common corporate videos include video newsletters, blog videos, training videos, marketing reels and event highlights.
In order to create such corporate videos, you should strongly consider looking into corporate video production companies around the NYC area. While trying to produce DIY videos may seem like a cost-effective idea, established production companies with professional corporate video experience can deliver the efficiency and quality your video needs most and can benefit from.
The quality of your corporate videos’ production and content reflects directly on the image and representation of your brand. The following are four advantages of hiring corporate video production companies in NYC:
1. They Deliver High Production Value
Production value matters. It helps differentiate amateur videos (and companies) from professional ones. Videos with high production value will reflect more positively on your company and can help strengthen your brand identity.
Matching the quality that corporate video production companies offer is way more involved and challenging that most people think. There are two main reasons why corporate video production companies can attain such high production values:
Experienced corporate video production companies will either own or have access to state-of-the-art equipment, but also have the real-life experience to know how best to use it.
This equipment can include HD or 4k cameras, high-quality lenses, not to mention lighting equipment like lights, stands, gels and flags, as well as specialty equipment like sliders, steadicams and jib arms to help create a more dynamic look.
Visuals aren’t the only aspect of production. Good sound equipment and editing software is also needed. Corporate video production companies will not only have all of this equipment – they’ll have some of the most state-of-the-art versions currently available.
Running a smooth production takes knowledge and experience. You’ll want to find corporate video production companies that employ people who have had the training and experience necessary to use the equipment and make the most of the production schedule.
2. They Provide Creative Input
You might have a few ideas for a video or two, but once you’ve filmed those ideas, where does that leave you? A good corporate video production company will sit down with you to determine a plan of action that’s based on your company’s specific goals.
This plan includes identifying the types of corporate videos that will benefit your company the most as well as settling on a timeline for production. Additionally, video production companies staff writers, creative developers, directors and producers.
This means that they can create your corporate videos from the ground up, ensuring that each video delivers a clear and concise message in a unique and creative way. Of course, they’ll collaborate with you throughout this entire process and will often give you a number of ideas to choose from for each video.
3. They Provide Marketing Expertise
If you’ve never produced corporate videos in-house before, then there’s going to be a lot of trial and error at play. In fact, you may not even be sure how to determine whether your corporate videos are successful or not.
A corporate video production company has a wealth of marketing experience. They know what types of videos are effective for certain types of goals and for certain types of companies.
They understand the importance of creating videos that are targeted at a specific audience. Not to mention they know what it takes to properly and effectively promote a brand.
4. They Give You More Bang For Your Buck
Just take a second to think about how much it would cost to create a corporate video of the same level of quality as one created by a professional video production company. First of all, buying all of the equipment needed to reach a professional quality would cost tens of thousands of dollars, if not more.
And you’ll need to upgrade equipment and software every few years to keep up with changes in technology. You would also have to have a place to store all of that equipment.
One option would be to simply rent out everything you need from a rental house, but doing so is incredibly inefficient cost wise – unless you’re only planning on making one or two corporate videos and then calling it quits. If you’re planning on regularly producing corporate videos, you’ll save money in the long run by just purchasing the equipment.
Of course, the problem with purchasing all of that film, sound and editing equipment is that you need people who know how to use it. This means that you’re either going to have to hire a team of freelancers for each project or simply hire a film crew full time.
If you choose the latter route, you’ll end up with an in-house corporate video production company that only creates videos for you and that doesn’t turn a profit. Doing this simply doesn’t make sense.
In the end, corporate video production companies are the best way to go. You won’t have to worry about equipment or personnel, and you’ll be able to develop a relationship with the company that can last for years. Not to mention that the quality of your video content is most likely going to be much better.