Featured Client: AFR & Amazon Alexa

By Mark Serao

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Businesses of all sizes need video production in a way that goes beyond traditional commercials and “viral” videos. We often do a lot of unique video production projects that are utilized by companies internally.

We recently worked with AFR, American Financial Resources, to create a video that would showcase their new Loan Center technology and integration with Amazon’s Alexa.

AFR’s aim with this video is to demonstrate the Alexa integration, and show the solutions that can help streamline the loan process for brokers. Check out some shots from the video production and final video, and watch the video below.

Table of Contents

This Video Production’s Creative

The Creative often refers to the scripting, concepting, storyboarding, and basically all of the plans and elements that are leveraged in creating the visuals that will communicate a message. The message is strategically designed to resonate with viewers and produce results.

In this video production, the story being told within the video is a “day in the life” look at the person who benefits from using this technology: a broker with a busy schedule, ideally one who embraces technology to make his or her life easier.

In this way, this video serves as a product or service demo video. Also, when hosted on a landing pages that provide more information and direct viewers forward to using the integration, it can help to successfully drive conversions.

On the Set

See more behind-the-scenes shots, and see the full video below…

We used a kitchen location to show an average morning routine aided by the use of voice technology…

And we used an office location to show how tasks that were initiated using the Alexa technology are completed more efficiently throughout the day.

The AFR & Amazon Alexa Video

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Creative development and video production planning usually begins with conversations about strategy, including:

goals for the video
target demographic or ideal viewer
methods of distribution
measurement of success
and much more.

Learn more about the video production process, and how many companies get started in figuring out what a video costs here.[/vc_column_text][vc_column_text]
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