[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Businesses of all sizes need video production in a way that goes beyond traditional commercials and “viral” videos. We often do a lot of unique video production projects that are utilized by companies internally.
AFR’s aim with this video is to demonstrate the Alexa integration, and show the solutions that can help streamline the loan process for brokers. Check out some shots from the video production and final video, and watch the video below.
This Video Production’s Creative
The Creative often refers to the scripting, concepting, storyboarding, and basically all of the plans and elements that are leveraged in creating the visuals that will communicate a message. The message is strategically designed to resonate with viewers and produce results.
In this video production, the story being told within the video is a “day in the life” look at the person who benefits from using this technology: a broker with a busy schedule, ideally one who embraces technology to make his or her life easier.
In this way, this video serves as a product or service demo video. Also, when hosted on a landing pages that provide more information and direct viewers forward to using the integration, it can help to successfully drive conversions.
On the Set
See more behind-the-scenes shots, and see the full video below…
We used a kitchen location to show an average morning routine aided by the use of voice technology…
And we used an office location to show how tasks that were initiated using the Alexa technology are completed more efficiently throughout the day.
The AFR & Amazon Alexa Video
- goals for the video
- target demographic or ideal viewer
- methods of distribution
- measurement of success
- and much more.