Withum
Case Study: Showcasing Culture to Attract Top Talent
Withum Case Study
From initial insight to measurable outcomes, our case studies reveal how strategic storytelling and thoughtful production come together to achieve real results. Explore the creative process, challenges, and solutions behind campaigns that have elevated brands.
Showcasing Culture to Attract Top Talent
Recruitment Campaign
Global accounting firm Withum needed to address a pressing challenge: attracting and retaining top talent in a competitive, post-pandemic market. Remote work made it easier than ever for professionals to switch firms, and Withum wanted to show candidates why their firm is a long-term career destination.
THE MISSION
The target audience was clear: professionals in their 20s and 30s — early in their careers, looking for a place to grow, advance, and thrive. Withum’s differentiator? A vibrant culture, employee benefits, and forward-thinking workspaces that rivaled (or surpassed) the “Big Four.”
THE VISION
Grey Sky Films set out to capture Withum’s culture in a fun, youthful, and energetic commercial. Inspired by a high-profile Verizon ad, we developed a tour-style concept led by a confident, relatable host who guides viewers through Withum’s offices. Along the way, we highlight key benefits like flextime, tuition reimbursement, fitness classes, and collaborative workspaces — all set to a dynamic, upbeat soundtrack.
THE PRODUCTION
The commercial was filmed in a single, ambitious 12-hour shoot at Withum’s East Brunswick, NJ office. The day included six unique setups, intricate choreography of camera and talent movement, and plenty of background action.
The best part? The “actors” were real Withum employees, whose enthusiasm and pride came across naturally on camera. From yoga classes to foosball games, their energy brought the story to life. Our expanded crew — including an assistant director, wardrobe, and makeup team — ensured the production ran smoothly.
THE RESULTS
The finished spot was modern, authentic, and engaging — a true reflection of Withum’s culture. It became the centerpiece of an integrated campaign, airing on local TV stations, recruiting events, social media, United Airlines flights, and even in United’s Premier Lounges. The campaign delivered powerful results — the video quadrupled the applicants coming in while improving the quality of the talent.
Additionally, Withum’s culture was brought to life in a way that resonated with the right candidates — showing them not just where they could work, but where they could belong.
INDUSTRY:
Professional Services, Accounting, Recruitment
CONTENT TYPE:
Recruitment Commercial / Integrated Campaign
RESULT:
Talent Attraction, Employer Branding, Awareness Growth
HIGHLIGHT:
Culture-driven commercial filmed with real employees; aired on TV, social media, recruiting events, United Airlines flights, and Premier Lounges.
Watch the Spots!
COPD
Caregiver
Diabetic
Senior
Compilation
Why Choose Grey Sky Films?
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