Okay, so you know that YouTube is the best place to showcase your video content. You’ve created a video content strategy and have your YouTube channel ready to go. But your videos aren’t getting the views you wanted. One way to gain more traction with your audience is to create a YouTube series. Here’s what you need to do to set up your series for success:
- Research viable topics for your series
- Create a content schedule for your series
- Make your series highly searchable
- Add finishing touches to the videos in your series
- Have a plan for moving your audience from YouTube to your sales funnel.
Research Viable Topics for Your Series
Choosing topics that will attract the right audience to your channel is vital to the success of your series. You can use YouTube Analytics to identify your most popular videos on your channel to get an idea of the type of content that resonates most with your audience. To do so:
- Go to YouTube Studio for your YouTube Channel and click on Analytics in the left sidebar.
- Scroll down to the Top Videos chart to see which ones performed the best.
- Make a list of related topics based on the type of content your audience likes to see.
If you’re having trouble coming up with some topic ideas, try reaching out to your audience directly through an email survey or social media poll to find out the type of content they’re most interested in seeing.
You can also check watchtime and viewer retention for specific videos to understand the ideal video length for your audience.
- Go to YouTube Studio, click on Videos.
- Select the video to see the watchtime and viewer retention data.
- Click on Analytics and look at the Average View Duration chart on the Overview tab.
- To find out which search phrases directed viewers to your video, click on the Research Viewers tab and open the Traffic Source: YouTube Search report.
If you’re just getting started with YouTube, you can pull similar statistics through Google Analytics for your website or blog. Rather than going through your previous videos for topic ideas, make a list of topics based on your most popular site pages and blog posts.
Create a Content Schedule for Your Series
To ensure your newly built-up audience is getting consistent content, plan out a month’s worth of videos at a time. Easier said than done, we know, especially when you’re just getting started, but having a content strategy and calendar in place for your YouTube series ensures that your audience can rely on you to publish consistently and frequently.
Make Your Series Highly Searchable
We’ve talked about making your YouTube videos highly searchable by optimizing the titles, descriptions, and tags for YouTube Search. Using a keyword search tool, such as TubeBuddy, can help you determine how searchable your videos are on YouTube.
Plug in the keywords and search phrases you think your audience will use to find your video and analyze the search volume, competition, number of searches, and optimization strength of those terms. Once you’ve identified the right keywords, be sure to include them in your video’s title, description, and tags. For example, use the top search phrase you want to rank for as the title of your video.
Add Finishing Touches to the Videos in Your Series
Once your series content plan and schedule is in place, here are some finishing touches to add to your videos:
- For each of the videos in your series, be sure to address your topic within the first 60 seconds. While it can be tempting to “bury the lead”, so to speak, you’re hurting your chances of viewers watching the whole video if you don’t get to the point quickly.
- Don’t forget to include a call to action (CTA) at the end of each video asking viewers to subscribe to your channel. You can also include a link to subscribe in a pinned comment for each of your videos to make it really easy for fans.
- Link each video in your series directly to one another to entice your audience to watch the rest of the content and subscribe to your channel.
Have a Plan for Moving Your Audience from YouTube to Your Sales Funnel
Beyond gaining subscribers to your channel, the ultimate goal for your video content is to move viewers from YouTube and into your sales funnel. While YouTube is a powerful content search engine and can help generate new leads, that doesn’t necessarily equate to business growth. In addition to asking people to subscribe to your YouTube channel, you can include CTAs encouraging viewers to join your Facebook group, sign up for a newsletter, or download a free guide or PDF from your website.
YouTube is a powerful tool to attract leads to your sales funnel and ultimately convert them into customers. To make the most out of your YouTube content, plan ahead and develop a video series — when it makes sense to do so — on topics that your target audience finds interesting.