Native Fields is a commercial and residential landscaping company in New Jersey. If you live or work in northern New Jersey, you may have seen their bright yellow trucks on the road! They knew they had a recognizable brand when they’re out and about, but wanted to reach a broader audience by creating a series of videos for an online video campaign. The videos would be hosted on their website and YouTube, and would also be released piecemeal on social platforms like Facebook, LinkedIn and Instagram.
For their online video campaign, we created a handful of videos for them to use throughout the year. The series included an overview featuring who they are, what they do, and some of the key faces of the company. The series also included spotlights on their winter, spring and summer services. Filmed over the course of several days, we captured the beauty that is their landscaping, and the meticulous work they put into it.