The right video content can help you better market your business and connect with your target audience; here are six tips for creating dynamic corporate video production content.
Over the last ten years, it’s been proven time and again that video content is king. With the right video content, you can market your business, establish your brand voice, and connect with your target audience with messaging that resonates.
So, you know that you need video content, but how do you create dynamic corporate video production content for your business? That’s something business owners struggle with, and we’re here to help. Here are six tips for creating dynamic corporate video production content for your business.
1. Know Your Audience
This is marketing 101, but knowing your target audience is especially important when creating your corporate video production content. Rather than trying to post the next famous viral video, focus on creating video content that aligns with your overall marketing objectives — such as increasing sales, driving more traffic to your website, and increasing brand awareness — and that appeals and resonates with your target audience.
To create video content that appeals most to your target audience, consider the following:
- Which marketing channels are they most active on? This is where you should publish your corporate video content.
- Your target audience’s needs and pain points that your business can address for them.
- The type of video content that your target audience prefers.
Once you’ve narrowed down these elements, you can create videos that your target audience will enjoy.
2. Showcase (or Create!) Your Brand Voice
Viewers love to watch videos that are full of personality and showcase a brand’s unique personality and voice. Be sure that your corporate video production content highlights your brand’s unique voice and personality to help distinguish your business from that of your competitors. To do so, be sure to showcase the unique elements of your business and your brand’s voice throughout your corporate video content better appeal to your target audience.
3. Optimize Your Corporate Video Production with SEO Content
While businesses are familiar with following SEO best practices for their website content, they should do the same for their corporate video production content as well. Keep in mind that Google and other search engines index YouTube videos as well as website content. YouTube is essentially a search engine for video content, which means that your business’s video content can rank for your desired keywords and phrases.
Some SEO best practices for your video content includes adding shortened links that include calls to action (CTAs) that direct your target audience to click to go to your website or a specific landing page and include your primary keyword(s) in your video’s description.
4. Capture Your Audience’s Attention within the First Few Seconds
Audience attention spans are continuously shrinking, so you need to capture your audience’s attention within the first few seconds of your corporate video production content. According to Oracle, the average viewer’s attention span has dropped to about 8 seconds, which means there’s pretty stiff competition for businesses to get their audience to consume their content over their competitors’. Create an eye-catching intro for your video content with exciting visuals that explain what your video content is about within the first 4-8 seconds of your video.
5. Use Your Corporate Video Production Content as a Storytelling Vehicle
Storytelling has been the basis of communication since the days of cave paintings. In the digital era, we have more storytelling tools at our fingertips than ever before. Your corporate video content needs to achieve your overall marketing goals for your business, to do so, however, it needs to establish an emotional connection with your target audience. Videos that resonate emotionally with viewers can help convey your business’s voice and purpose as well as the other unique qualities that set you apart from your competitors.
As you strategize the types of video content you want to create for your business, here are a few ways to establish an emotional connection with your audience:
- Share an inspirational story
- Get personal in your videos
- Showcase your expertise
6. Establish Yourself as an Industry Thought Leader
While it’s important that your corporate video production content conveys your brand’s distinct voice, you need to do so in a professional manner, especially if you’re trying to establish your business as an industry thought leader. This is where hiring a professional video production company can be a great help. Professional producers and film crews know how to frame each shot and which questions to ask to present your business — as well as your video content — in the best possible light.
Ready to create dynamic corporate video production content for your business? The Grey Sky Films production team is here to help! We have 20 years of experience in creating exciting video production content. Contact us today to talk about your next video!