How We Came Up With The Name ‘Grey Sky Films’

How We Got The Name ‘Grey Sky Films’

Coming up with a company or brand name is always an interesting process, and this one – the naming of Grey Sky Films – takes us back about 20 years to these two guys starting their own video production company right out of college.

They approached the naming process in the same way they did when they were in bands growing up –  listing things that sounded cool and going from there!  As music fans a lot of their inspiration came from names of bands or songs or phrases from lyrics.

Watch the video to learn more about why they settled on Grey Sky Films as their company name.

Want to hear the song that inspired it all? Check it out here…

Mark Serao


Director / Producer

About The Author

Brands Mark Has Worked With

Mark’s love and passion for photography started at a very young age. His father had built a darkroom in the basement of their house and for a young Mark, the spark was ignited. He saw the magic of watching a simple piece of photo paper transform into an image right in front of his eyes and he was hooked. Right then and there he decided he needed to be involved in that creative world somehow. Not knowing exactly where or how to break into the industry after graduating William Paterson University of New Jersey, Mark felt the best approach would be to start his own production company.

Professionally, Mark has spent the last 20+ years as a co-founder of Grey Sky Films and has directed thousands of videos. He feels lucky to have had the privilege to work with agencies and clients such as Entennmann’s, Chimay, Global Beer Network, Gatorade, Propel, HTC, LG, Prudential, SONY, Optimum, Ashley Furniture, Post Foods, D’Artagnan, PSE&G and so many more.

Mark’s work has taken him around the world to so many awe-inspiring places and has placed him in every situation imaginable.

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