Employee spotlights are a fantastic way to highlight your team and show off the personality and culture of your company. These videos are a great way for your clients and potential clients to get to know more about the people that they will be working with.

Whether you are a doctor, lawyer, personal trainer, hairdresser, moving company, day care facility – people want to know who they will be trusting with their business. Being able to watch a video about the person or people they will be working with creates a sense of familiarity and helps build client trust. Use these videos to have your team talk about their experience, their expertise, or even share fun facts about themselves, their hobbies and interests outside of work.

There are multiple ways to use this type of video; on your website and social media pages, include a link to each video in the employee’s email signature, place a QR code on their business cards to link to the videos, you can even use them to highlight the employee of the month on your website. Let your clients and potential clients see the personality of your team and get to know a little bit more about the people that work at your company with employee spotlight videos.