[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Over the years, video content has proven to be the most effective form of content that businesses in NYC and beyond can be using to market themselves.
Good product photos, a tasteful website, and properly-written information are all valuable pieces of content marketing, but high-quality video is the superstar of the bunch, helping to bring in and engage more viewers as well as convert them to buyers and brand-loyal fans.
While longer videos offer value, short form video offer their own unique benefits. While short form videos may not go in-depth with subject matter, they can make a great impact with little time investment on the part of your audience. Learn more about short form videos, why they’re so valuable and how your brand can start using them.
What are Short Form Videos?
Short form videos, also sometimes referred to as micro video content, are videos that range from just a few seconds to less than 45 seconds in length. In some cases a 60-second video could be called ‘short form’, but it’s fair to say that that is the absolute cap in length for short form videos.
It may be difficult for some people to understand why shorter content would be beneficial over longer content, especially when comparing video production budget to the end-product’s run-time. Often, people would like to feel they’re getting more “bang for their buck” by cramming as much information into one video as possible.
However, this can be an ineffective strategy. Longer video content does have its place, but short form videos are essential, especially if you are marketing your brand on social media and via online video ads, but also based on the subject matter and the audience you’re trying to engage with.
Short form videos excel at capturing the attention of those who are new to your brand, as well as nudging that final conversion to making them a customer.
Why Are Short Form Videos Effective?
The following are five reasons why short form videos are so effective and why you should be using them as part of your video content marketing strategy:
1. They’re perfect for viewers with short attention spans
When potential viewers are scrolling through their social media feeds or using an online search engine, they’re the equivalent of a shopper who’s just strolling through a mall, either browsing or keeping an eye out for something they’ve been needing.
They’re being exposed to many different visuals for very short amounts of time. A few seconds is all it takes (and all you have!) to grab their attention and direct them towards more content that meets their interests.
2. They’re more effective for mobile
Millions of people utilize their mobile devices (smartphones or tablets) daily and frequently, whether they’re at home or on-the-go. Viewers also consume content across multiple devices simultaneously.
For example, they may watch TV while browsing the internet on their phone. All types of video content are valuable, based on the viewers interest level and viewing behaviors, but the short form videos are highly effective for creating impactful brand exposure to viewers on mobile.
3. They force you to be succinct and creative
Many businesses approach video content wanting to cram all types of information into a single video. But, in advertising and marketing, some of the most impactful results come from simple, succinct efforts.
With short form videos, you don’t have much time to get your message across, which means you can’t let your audience lose focus. This restriction will end up forcing you to be creative and highly focused, which can work to your advantage if executed well.
4. You can still get more “bang for your buck”
A 20-second video will require less time to edit than a five-minute video, but the preparation and production time can still be the same. Many people believe they’ll only get the most out of their investment if they foot the additional bill for more editing time and walk away with one long video.
But, if you’re putting out a video that 99% of viewers drop out of at the 30-second mark, what’s the point? Depending on your strategy, it’s better and more efficient to create ongoing pieces of content that you can extract from everything you’ve filmed.
A professional video production agency can help you do just this, with a plan for efficient production of ongoing video content, both long and short!
5. They’re ideal for social media marketing
Video is a key component of all social media platforms like Facebook, YouTube, Twitter, Instagram and Snapchat, including the advertising options that these platforms offer.
Video has been such a successful catalyst for engagement that most platforms are now designing their functionality around video consumption, distinctly short form videos.
3 Ways To Use Short Form Videos
The following are just a few examples of how your business can use short form videos effectively:
1. Tease a new product
Create a 10-15 second teaser look at a new product, especially if you have a loyal customer base eagerly awaiting new items. A short form video will spike their interest but also be super-easy for them to share, earning you new viewers on your video.
You can even re-release the teaser close to launch and have it direct traffic to a longer video. Viewers who click through from a teaser to longer video are much more likely to watch the longer video and respond to a call-to-action.
2. Provide quick tips
Short tutorials and how-to videos can do double-duty. They support people who already own or use your products and services, but also nurture those who are new to your brand and in the phase of exploring product information.
Each video should focus on a single valuable tip. Lowe’s Home Improvement stores have created short form videos like this and have been extremely successful with them.
3. Create short culture pieces
If lifestyle and culture (environmentalism, child or animal welfare, education or health) are important aspects to your customers and brand followers, then sharing frequent short videos about these topics helps reinforce your brand image and your companies dedication to causes you support, which in turn builds loyalty between your brand and its supporters.
Implementing short form video content into your existing video marketing strategy can be extremely effective. Remember, if you’re heavily torn about that “bang for your buck” issue, you can maximize your investment just as well with short form content as a longer video.
You can produce more video content efficiently with the help of a professional video production agency. A video production agency has the experience and skill to help you create an efficient and effective strategy, execute production and deliver your short form videos over an ongoing period of time for consistent engagement with your audience.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_raw_js]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[/vc_raw_js][/vc_column][/vc_row]