[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Every year you should revisit your company’s marketing strategy in order to update it. Not only do you risk falling behind your competition if your marketing strategies are stale, but you’ll miss out on benefits that come from newer technologies and trends. If you have not yet adopted video as a key part of your marketing strategy then now is definitely the time to invest in video marketing services.
The Impact of Video Marketing
Video marketing is no longer just a trend. It’s been rapidly growing as a marketing tool for years now and has recently evolved into a crucial component of highly-effective marketing. Some of the most popular social media platforms not only allow you to post video content, but have recently focused much of their performance around their video-sharing options and functionality.
For example: Snapchat, YouTube, Instagram, Facebook and Twitter are all supporting video content as a prominent feature, or method of engagement. Roughly 500 million people are viewing videos on Facebook every day, and it’s predicted that video content will account for around 74 percent of all web traffic in the coming year.
4 Reasons to Use Video Content
Video Content can have a significant positive impact on your marketing. Let’s take a look at some of the reasons why video content is so effective, and you’ll understand why businesses are investing in video marketing services:
1. Video Improves SEO
Search Engine Optimization means to optimize the way Search Engines (like Google) deliver appropriate, relevant, high-quality information to people searching for an answer or resource. SEO is incredibly important, and instrumental in driving traffic to your website. Video has been, and still is, a digital asset that search engines favor, especially if its content proves to be relevant to your site, your business and toward delivering important information to those in need.
Video helps you do all of those things in an engaging powerful way. Not only can you optimize your video content with keywords and links in the titles and descriptions, but video is particularly effective at earning social signals, which are a big factor in search engine rankings. Not to mention that being video in itself will help give it a boost on not only Google’s search rankings but YouTube’s as well.
2. Video Increases Brand Awareness
People are more likely to interact with video content than they are with any other type of content. This means that they are more likely to comment on videos, like your videos or share them. When followers share, like or comment on your content, these videos are more likely to be seen by their connections, and so brand exposure grows with highly-sharable video content.
The most sharable types of video content are typically educational, humorous or emotional. So, creating videos about your brand that take on one of these methods of engagement can greatly enhance brand awareness for your company.
3. Video Helps Build Trust
Video allows you to put a face to the brand, and literally show the real people who represent your brand: employees, leaders, or customers who thrive thanks to your brand’s products or services.
This makes it easier for audiences to connect, relate and engage with your brand, which is something many businesses have difficulty doing with just written content. Video helps you show a realistic view inside your company or show people from your company speaking directly to the audience.
Additionally, the more video content you create that is helpful and informative to your audience, the stronger your brand authority becomes. This in conjunction with a strong brand identity will help you to build trust with consumers much quicker.
4. Video Improves Customer Retention
As mentioned earlier, people are more likely to watch videos than read written content. This is in part because people are extremely visual. Research has shown that people are more willing to watch an entire video than they are to read through an entire written article.
This means that they will stay on your page for as long as the video is playing. This, in turn, gives you the chance to deliver your message in an effective and succinct way that written text often has trouble accomplishing.
Using Video Marketing Services
Video content can help you achieve many marketing goals, but the process of crafting a strategy and developing video content that fits that strategy can be more involved than many people typically realize. This is where the help of a professional video production agency can help.
The main goal is to create content that engages your audience but also reflects your brand image: professional, high-quality, interesting, unique, and more. These are a few reasons why working with a professional video production company is the best way to achieve this
They’ll deliver high quality
Filming just any ‘video’ is easy to do these days, but shooting a professional-looking video that retains audience attention is a taller order – one that comes with benefits. Professional video production services have access to top-of-the-line video equipment, including cameras, lenses, tripods, dollies, lighting equipment, sound equipment, editing equipment and more. They also have team members that are highly educated, trained and experienced in using this equipment effectively.
They can guide your video marketing efforts
A Video production company that is well-versed in providing video marketing services will sit down with you in order to thoroughly explore and build your ideal strategy. They’ll examine your business or key marketing goals, determine what your message is, what your brand represents, and will be able to craft content that suits your needs. They will then help guide your video marketing strategy along the way using their experience and expertise.
They will be your partners
To acquire your own equipment, keep it updated and also build your own in-house team can be quite costly, even if you rent your equipment and hire freelancers. Working with a professional production company that offers video marketing services will prove to be much more affordable, and they can ramp up to becoming like an appendage of your marketing department.
As you begin reviewing your marketing strategies for this year, be sure to consider implementing video marketing. Video marketing can have a huge impact on your marketing efforts if you do it properly – so be sure to work with professional video production company that can help you along the way![/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_raw_js]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[/vc_raw_js][/vc_column][/vc_row]