If you’re about to embark on the adventure of choosing a video production company in New York, there are 5 things you must ask yourself first. These 5 questions will help you get a super clear idea of what it is you’d like to accomplish and how you’ll find a video production company in New York that is best suited to work with your business.
1. What specific video content do I want or need?
Having a clear idea about what it is you want will not only help you, it will greatly help the video production companies in NY that you have conversations with.
The more you can articulate what you’re looking for the easier it will be for the prospective video production company to help you refine your ideas, help you understand what it will take to accomplish your goals, and present accurate pricing to you.
Of course, there is always the chance that you may not know exactly what you want and you’re looking for guidance and suggestions. Be clear about that as well, and the right video production company in New York will know what to ask you and how to help you figure things out.
2. What is my budget?
Before you start looking for a video production company in NY, it is a very good idea to have a budget in mind. If you’ve created video content before it may be easier to understand what video production can typically cost. If you’ve never done video production it may be more difficult to decipher.
In either case having a number in mind, at least as a starting point, is important for several reasons: It will help you identify a suitable company from a budget perspective; It will also help the video production company understand your threshold, and it will help you understand what can realistically be done within that budget.
Having clarity about these important points will help you identify the right video production company in New York.
3. What kind of help do I need?
Are you looking for a video production company in NY that is a full-service firm? A full-service firm will be able to offer a wide range of capabilities from conception through completion.
They should be able to contribute creative ideas, help you understand the process of creating your video content as well as execute and deliver your finished product. They should also be excellent communicators and guide you through every step of the way.
While there are many video production companies in NY that can help you with every aspect of your project, you may be looking for help with only some aspects of your project. Perhaps you just need someone to film for you; or, you may already have a project filmed and you need someone to perform the editing.
Perhaps you simply need an editor to update a previously completed video. Having clarity about these points will help you identify the right video production company in NY.
4. What reputation does this video production company have?
Your search shouldn’t end upon finding a video production company that has the capabilities you require. To find the best company, you must dig a bit deeper and seriously research each company’s work. They should have samples on their website, and their samples should be easy to find.
Look for variety. You’ll want a video production company in NY to have various abilities and it will be reassuring to know that they’ve produced many different types of projects.
Reputation is critical. What are clients saying about the video production companies in NY that you are looking at? Do they have video testimonials?
Can you find articles about the companies you’re researching? Take it a step further: once you’ve found a company you may want to work with, ask for references or to speak with some of their recent or current clients.
A true partner that values your business will want to know everything they can about what your company does.
5. What am I looking for in a partner?
Creating video content is serious business because the content you produce becomes an extension of your brand. It is important that the video production company you choose really understands who you are and what the brand personality of your company is.
A true partner that values your business will want to know everything they can about what your company does. They’ll want to know what’s important to you, and they’ll want to fully understand your goals and expectations. They’ll communicate with you openly and honestly about your project and they’ll offer guidance every step of the way.
If you’re serious about your video content, finding a video production company in NY that will be a committed partner will help ensure the success of your video content.
Answering these 5 questions will surely put you on your way to successfully identifying and hiring a video production company in NY. It’s easy once you have clarity in understanding what you’re looking for and what type of company you’d like to work with. Good luck!