[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Video testimonials are one of the most powerful modern marketing tools you can be using to promote your business and convert viewers into customers. Customer testimonials have always been an essential marketing tool, even back in pre-internet days; and nowadays many businesses thrive on reviews, from Google+, Yelp and other review sites.
But, as we’ve seen with some of these review sites, there is always a doubt about what someone is writing – how truthful it really is. This is why video testimonials are the ultimate asset.
Viewers can see for themselves what products look like, and they can judge for themselves on whether they find the person on screen to be genuine. Testimonials bring a review to life and convey social proof to viewers in need of more information.
The following are just a few of the benefits that you can expect from using video testimonials.
1. Build Trust Through Your Customers’ Own Words
Taking the right steps in order to build your brand authority and engage your audience is extremely important. However, aside from releasing high quality content on a regular basis and interacting with followers on various social media pages, it’s important to keep in mind other factors come into play as well.
You’re at a disadvantage when it comes to building trust simply because most consumers are skeptical about companies that try to convince their audience that they are trustworthy. This is when testimonials can be extremely effective.
Most companies will rave that they offer the best products and services, but having a customer say it themselves, makes it that much more effective. Consumers are more willing to take the word of another customer about a business. As far as testimonials go, video testimonials are much more powerful because they of the sincerity behind them.
With written testimonials, anyone could go behind a computer and write a review. However, with video testimonials, audiences will see the customer front and center, speaking about your brand. This visual proof can make all the difference in the world.
2. Humanize Your Brand
One of the trickier aspects of marketing in general is positioning your brand in a way that is relatable to your audience. After all, it can be very difficult for consumers to identify with a faceless business. Video testimonials can be effectively used in order to help humanize your brand, thereby making it easier for audiences to relate to your company.
Video testimonials achieve this in a few different ways. First of all, the fact that you have a real person talking on camera gives your audience someone to connect to.
Even though the person on screen is a customer and they don’t necessarily represent your brand, they are representing your brand by offering a positive view of it. Because of this, their personality is indirectly linked to your brand.
So when your audience engages with what they are saying, they have an easier time connecting with your business as well. If the customer on camera speaks about your company’s customer service and the people that helped them meet their needs, it only positively affects your business!
3. Present a Solution
If your products or services can be used to help solve any problems your audience may have, then you’ll want to film video testimonials of customers who have used your products or services to solve those issues. This allows you to show your audience the various solutions that your brand has to offer.
For example, if you sell a carpet stain remover, you can have a testimonial of one customer that used it to get wine stains out of their area rug as well as a testimonial of another customer that used it to remove a stain from their carpeting left by their pet. These two testimonials would show how one product provided a solution for two different problems.
4. Engage Your Audience Through Storytelling
Customer testimonials don’t just work as a way to build brand trust – they can also be used to engage audiences. Testimonials are a great opportunity to allow customers to tell a story by presenting who they are, what their problem is and how your brand provided a solution.
Storytelling is one of the most effective ways to entertain audiences, thereby engaging them and sparking their interest. It’s why many businesses will often use video testimonials in their email marketing strategy due to the fact that they can be effectively used to nurture their leads.
5. Provide Insight on How Your Products or Services Work
If you’re working with a good video production company, then you can turn your customer testimonial into a product demo video as well. You can do this by having a customer answer some basic questions about why they use your product and how they use your product, which you can then demonstrate visually.
In fact, you could even have the customer demonstrate the product for you. So, not only are you building brand trust, but you’re also providing viewers with helpful information about your products or services and how they work at the same time.
6. Increase Brand Exposure
Written testimonials aren’t going to do much to increase brand exposure. They’re still quite useful in providing proof of your reputation – but it’s important to provide much more than that! Video testimonials are a whole different matter.
Because they can achieve so many different things (as previously listed), they become much more useful at increasing overall brand exposure with proper distribution. For example, instead of only posting them on a testimonial page on your site, you can also post them on various social media pages or in email newsletters.
They also provide more opportunity for SEO in the titles and descriptions. Last but not least, your audience is more likely to comment, like or share your video testimonials than they are to link to a written testimonial page.
From this information, it is clear that video testimonials are a great way to provide social proof to your audience, but they do much more than just that! By working with a professional video production company, you can ensure that your videos will be of high quality and properly executed.
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